Responsibilities

• Own North America Marketing Strategy & Execution
• Define and lead the North America marketing strategy in alignment with global brand priorities and regional commercial objectives.
• Translate global campaigns into high-impact regional go-to-market plans, tailoring execution by retailer, channel, and customer while preserving brand integrity.
• Own the North America marketing calendar, ensuring clear prioritization, sequencing, and cross-functional alignment across promotions, campaigns, and launches.
• Establish clear points of view on where to invest, scale, test, or pull back based on performance and business needs.
• Drive Omnichannel & Digital Growth
• Lead omnichannel marketing planning across channels with a strong digital-first mindset.
• Partner with Media, Growth, and DTC teams to shape top- and mid-funnel strategies, paid media priorities, and creative inputs that drive measurable results.
• Contribute to performance marketing creative strategy, ensuring assets are optimized for channel, audience, and objective.
• Implement and brief local (non-global) campaigns, including channel launches and retailer-specific initiatives.