Responsibilities

• Role Summary Distinguished expert individual contributor and enterprise thought leader responsible for shaping global strategic marketing strategy, innovation direction, and portfolio expansion, with a focus on new product innovation, pre-commercial pipeline assets, and future growth platforms. This role leads end-to-end commercialization strategy spanning insight generation, strategy definition, execution readiness, and structured market learning, ensuring early-stage innovations are translated into differentiated, clinically credible, compliant, and commercially viable offerings.
• Key Responsibilities 1. Insights & Opportunity Shaping - Design and lead global insight generation programs to inform innovation strategy, including: - Advisory board strategy and engagement with Key Opinion Leaders - Voice of Customer programs across providers, patients and key stakeholders - Synthesize insights into clear strategic implications, including unmet needs, adoption barriers, workflow considerations, and key decision drivers - Lead market and opportunity assessments, including segmentation, demand modeling, and whitespace identification - Translate clinical, scientific, customer, and market insights into actionable marketing inputs, including early positioning, messaging direction, indication prioritization, and product design considerations 2. Strategy Development (Early Commercialization) - Lead development of core commercial strategy for pipeline innovations, including: - Value proposition and differentiated positioning - Messaging frameworks, evidence requirements, and claims strategy, in alignment with clinical, regulatory, legal, quality, and market access inputs - Lead development of brand strategy and identity, including platform positioning, naming, and foundational brand elements - Drive creation of visual concepts and early marketing assets to advance internal decision-making, external storytelling, and compliant market shaping - Define pricing strategy and economic models, including key assumptions, access considerations, and willingness-to-pay dynamics - Partner with clinical and regulatory leaders to define evidence generation strategy aligned to future claims, market access requirements, clinical differentiation, and compliant commercialization pathways - Shape product and ecosystem strategy inputs by influencing product design, indication prioritization, feature trade-offs, and adoption requirements based on customer, clinical, and market insights, including: - Training, usability, workflow integration, and customer experience considerations - Accessory or enabling solutions required to support adoption 3. Execution Planning & Commercial Readiness - Define global go-to-market strategy, including segmentation, target accounts, and launch sequencing (in partnership with Sales teams) - Lead development of launch readiness frameworks and plans, including cross-functional milestones and governance - Drive adoption and market shaping strategy, including workflow integration, training models, early adopter engagement, and barriers-to-adoption mitigation - Partner with regional teams to ensure effective localization and execution of global strategy - Lead priority market launch execution and structured post-launch learning loops to refine positioning, pricing, segmentation, and go-to-market strategy based on early market feedback 4. Enterprise Leadership & Cross-Functional Integration - Lead cross-functional decision-making across R&D, clinical, regulatory, quality, supply chain, finance, commercial, and regional teams - Translate complex cross-functional inputs into clear recommendations, trade-off decisions, and executive-ready decision frameworks - Establish and lead governance forums for pipeline, launch, and portfolio initiatives to drive alignment, accountability, and timely execution - Ensure strategic decisions and execution plans align with quality, regulatory, clinical, legal, and compliance standards in a regulated medtech environment 5. Capability Building & Thought Leadership - Champion a purpose-driven environment aligned with Johnson & Johnson’s Credo and Leadership Imperatives - Shape a culture of open communication, collaboration, accountability, and enterprise ownership - Serve as a functional thought leader in innovation marketing, early commercialization strategy, market shaping, and launch excellence - Mentor and guide colleagues across the organization to build depth in strategic marketing, insight generation, and commercialization capabilities - Build and scale best practices, tools, and operating models that elevate innovation strategy, launch readiness, and portfolio decision quality

Requirements

• A minimum of a bachelor’s degree is required.
• 7–10+ years of experience across innovation, marketing, strategy, or adjacent commercial roles.
• Strong ability to operate effectively in ambiguity and drive clarity from complexity.
• Experience partnering with cross‑functional and global teams.
• Track record of translating insights into actionable concepts and recommendations.
• Strong analytical, synthesis, and storytelling skills
• Preferred
• Master’s Degree (MBA)
• Cross functional business experience
• Healthcare, medical device, or aesthetics experience

Preferred

• Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Consulting, Critical Thinking, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking {+ 1 more}

Benefits

• Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
• Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
• This position is eligible to participate in the Company’s long-term incentive program.
• Employees are eligible for the following time off benefits:
• Vacation – up to 120 hours per calendar year
• Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year
• Holiday pay, including Floating Holidays – up to 13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Additional information can be found through the link below!
• https://www.careers.jnj.com/employee-benefits