Director of Network Affiliate and Marketing Strategy

Chicago, IL (On-site)

$140K/yr – $155K/yrDirector/Executive8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own brand promotion and partner activation for a national TV network, with clear ownership over affiliate relationships, events, and media buying oversight.

  • Growth / Partnerships: Drive external brand promotion across affiliates and marketing partnerships to lift network engagement and ratings.
  • Team & Execution: Manage and mentor the Affiliate Marketing and Promotions Manager and supervise the Media Buying Assistant; ensure plan accuracy and reporting.
  • Cross-functional Impact: Lead activations for consumer and business events and coordinate with press/publicity teams to advance awareness across B2B and B2C audiences.

Job Description

Responsibilities

  • Drive external brand promotion strategy across affiliate, outside media and marketing partnerships
  • Represent Weigel professionally and drive partner success
  • Manage and mentor the Affiliate Marketing and Promotions Manager and supervise the Media Buying Assistant
  • This position is in-person working in our Chicago office location
  • Develop and maintain B2B relationships and strategies across TV network affiliate stations and outside marketing partners to drive network engagement, viewer awareness, and ratings
  • Lead company activations for consumer and business events including conventions, trade shows, and sales events
  • Oversee outside media buying, negotiation, reconciliation, plan evaluation, and results reporting
  • Ensure compelling B2B and B2C communication that advances awareness and interest in Weigel networks and programming by collaborating with outside press and publicity communication teams
  • Perform additional duties as assigned

Requirements

  • Worked in large market or group level television station marketing and promotion role, or at a network, studio or syndication company in similar capacity
  • Possess 8+ years of B2B and B2C television marketing experience or similar
  • Managed media strategy and buying with demonstrated results in delivery and efficiency
  • Communicated and collaborated effectively at all levels of an organization
  • Identified obstacles, developed strategic solutions, and presented outcomes to stakeholders
  • Managed multiple projects of various scopes simultaneously
  • Strong business verbal and written communication skills

Benefits

  • Health & Wellness: Medical, Dental, Vision, Life Insurance Package, Long Term Disability Insurance & Accident Insurance
  • Retirement & Savings: Plan, 401k with Company Match
  • Time Off: Vacation/Personal/Sick/Paid Holidays
  • Leave Support: Paid Qualified-FMLA Leave
  • Family Benefits: Paid Parental Leave
  • Commuter Benefits: Tax-free Transit & Tax-free Discounted Parking Access
Weigel Broadcasting Co logo

Weigel Broadcasting Co

Weigel Broadcasting Co. is a family-owned media company based in Chicago, Illinois. The company owns and operates national television networks, as well as local broadcast stations throughout the country. Weigel is a leader in broadcast television with MeTV, Memorable Entertainment Television, the number one rated classic TV entertainment network, as well as the Movies! Network in cooperation with the Fox Television Stations, the Catchy Comedy Network, the H&I - Heroes & Icons Network, the Start TV Network and the Dabl Network in association with the CBS Television Stations, the Story Television Network, the MeTV Toons Network in collaboration with Warner Bros. Discovery, and WEST- Western Entertainment Series Television Network. Weigel produces the original network TV programs Svengoolie, Toon In With Me and Collector’s Call. Weigel's local stations include CBS, ABC, The CW, MyNet, Telemundo and Univision network affiliates and independent stations, offering a mix of entertainment programming, local news and professional and college sports broadcasts in 29 U.S. markets including New York, Los Angeles, and Chicago. Weigel is the creator of the nationally syndicated music format MeTV FM.The company’s history goes back more than five decades. Always an entrepreneurial company finding innovative ways to serve its markets, Weigel began with a single television station — WCIU-TV. Today, Weigel is a multi-platform media company with broadcast and network operations; a popular radio station playing timeless and memorable music; and proprietary technology for news applications.The industry continues to evolve and Weigel has changed dramatically along with it. What remains unchanged is Weigel’s dedication to serving our audiences and clients with compelling programming, products and innovation.

Founded in 1964
Chicago, Illinois, USA
363 employees (188 in marketing)

Traffic Signals

Monthly Visitors
7.4K
Traffic Source Mix
Search
32%
Direct
49.2%
Referral
5.4%
Social
12.3%
Paid
1%

Headcount Trend

Current headcount: ~363

Marketing Team

Marketing Team Size
115 (32% of company)
Marketing Roles Posted (Last 30 Days)
1

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