Responsibilities

• Develops short and long term growth, marketing and retention strategies and objectives.
• Directs and coordinates activities of the business if Initiative to assure alignment with corporate goals.
• Researches and evaluates competitive activity.
• Develops and implements of an effective tracking mechanism for daily, weekly, monthly, and yearly activities and productivity.
• Develops and conducts office and field rep training methods.
• Oversees the quality control process and procedures.
• Ensures compliance with state and municipal laws, rules, and guidelines for marketing and outreach.
• Hires, trains, coaches, counsels and evaluates performance of direct reports.

Requirements

• Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience; or any combination of education and experience, which would provide an equivalent background

Preferred

• Experience planning and leading community events/partnerships in conjunction with building relationships with local organizations and stakeholders strongly preferred.
• Experience driving member growth and expansion strongly preferred.
• 3-5 years of people leadership experience strongly preferred.
• Experience developing and executing multi-channel campaigns; using data/analytics to increase engagement strongly preferred.
• Experience in securing media coverage, managing press inquiries, and drafting press releases strongly preferred.
• Advance knowledge of Washington State Medicaid, the states local audiences, it's competitive landscape, and regional marketing channels strongly preferred.
• Experience partnering and collaborating with Washington State key stakeholders, referral pathways, member engagement, and regulatory requirements strongly preferred.

Benefits

• We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
• a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).