Responsibilities

• Serve as the senior strategic lead for media planning across assigned pharma accounts (HCP and/or DTC), owning the client relationship and being the go-to media expert
• Drive development and presentation of omnichannel media strategies, partnering with cross-functional teams (account, creative, analytics, strategy) to deliver fully integrated solutions
• Ensure all media plans align with brand goals, regulations, and industry best practices
• Stay ahead of media trends, technology, and targeting capabilities, particularly within the healthcare/pharma space, and bring innovative thinking to clients and teams
• Manage and mentor a team of planners, overseeing day-to-day execution while fostering professional growth
• Partner with analytics to develop reporting frameworks that measure performance, optimize campaigns, and demonstrate value to clients
• Support business development efforts and organic growth opportunities with strategic media recommendations and thought leadership
• Contribute to agency culture as a senior voice within the Media department and larger leadership team

Requirements

• 8–10 years of media strategy and planning experience, with a strong emphasis on pharmaceutical advertising (including HCP and/or DTC)
• Proven leadership experience managing both people and client relationships
• Deep understanding of the pharma media ecosystem—including endemic platforms, targeting capabilities, data providers, and regulatory nuances
• Demonstrated success in developing and executing cross-channel media plans, with fluency in media mix modeling, audience segmentation, and multichannel measurement
• Excellent client-facing presence with the ability to command a room, defend strategy, and build long-term partnerships
• Skilled in media planning tools, analytics platforms, and project management systems
• Passionate about mentorship, collaboration, and elevating the role of media within a creative agency