Responsibilities

• Develop comprehensive B2B media strategies that align with client marketing objectives, target audiences, and business goals
• Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans
• Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels
• Provide strategic direction throughout campaign planning, activation, optimization, and reporting
• Ensure media plans are appropriately structured, measurable, and optimized to deliver against agreed-upon objectives
• Partner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategy
• Support in-platform campaign management and optimization when required
• Review campaign performance and use data and insights to identify optimization opportunities
• Help establish campaign measurement frameworks, key performance indicators, and reporting approaches
• Ensure learnings and performance insights are incorporated into future planning and recommendations

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus
• 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment
• Strong experience developing and executing media strategies for B2B clients
• Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications
• Experience working with The Trade Desk, DV360, or comparable programmatic platforms
• Experience managing substantial media budgets and working with media vendors and platform partners
• Strong analytical skills and experience interpreting media performance data and reporting
• Experience leading client presentations and providing strategic media recommendations
• Previous experience mentoring, managing, or providing direction to media professionals
• Excellent communication, presentation, and relationship-management skills

Benefits

• - 🏖️ Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
• - 💙 Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• - 💰 Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
• - 📚 Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
• - 💻 Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis.