Responsibilities

• Lead day-to-day strategy and client communications for 2–3 enterprise and mid-market B2B accounts with $1M+/month in media spend
• Own client growth, retention, and roadmap development with a focus on pipeline generation, acceleration, and revenue impact
• Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate to support both demand and brand goals
• Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments
• Guide media forecasting, annual planning, and performance reporting with a focus on funnel-stage attribution and lead quality
• Collaborate with data and CRM teams to optimize toward business outcomes—like MQLs, SAOs, and revenue—using back-end data sources such as Salesforce and HubSpot.
• Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey
• Partner with client marketing and sales stakeholders to ensure tight alignment between campaign strategy, messaging, and GTM motions

Requirements

• 7+ years of digital marketing experience with a strong focus on B2B performance strategy
• Proven success leading paid media programs for enterprise or mid-market B2B clients
• Deep understanding of full-funnel marketing and account-based strategies across digital channels
• Experience translating CRM data and sales metrics into actionable media insights
• Skilled in media forecasting, budget allocation, and measurement frameworks (including multi-touch attribution, MMM, and incrementality testing)
• Comfortable presenting strategy, performance insights, and executive updates to CMOs, VPs of Marketing, and revenue leaders
• Collaborative leader who enjoys fostering cross-functional team success
• Strategic thinker with a performance mindset—you balance long-term growth strategy with day-to-day optimization
• Known for driving clarity, creativity, and innovation in complex B2B environments
• Bachelor\'s degree or equivalent work experience