Responsibilities

• Global Media Strategy & Execution
• Lead the development and implementation of integrated media strategies for new product launches and core categories.
• Own the global media budget for Shark, ensuring optimal allocation and ROI across markets.
• Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms.
• Translate business and marketing goals into actionable media briefs and performance-driven campaigns.
• Audience & Data-Driven Planning
• Leverage analytics, audience insights, and media mix modeling to inform targeting, optimize spend , and improve campaign effectiveness.
• Partner with analytics and digital teams to track KPIs, triangulate performance, and refine strategies in real time.
• Champion an audience-first approach to planning, activation, and measurement.
• Cross-Functional & Agency Leadership

Requirements

• 10 years of experience in global media strategy, planning, and investment—ideally in product technology, CPG, or high-growth consumer categories.
• Experience in matrixed, multinational organizations with a proven ability to drive operational transformation.
• Proven success leading full-funnel media campaigns across multiple regions.
• Deep knowledge of traditional, digital, and emerging media platforms.
• Strong analytical mindset with experience using tools like Google Analytics, Meta Ads, DSPs, and MMM.
• Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment.
• Exceptional leadership, communication, and stakeholder management skills.
• A passion for innovation, a bias for action, and a track record of driving measurable business growth through media.
• Global oversight at a Fortune 500 or high-growth brand
• Led in-house media team, overseeing JBPs and media agency partners, large contracts and partnerships

Benefits

• The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.