Responsibilities

• Build and execute a proactive media strategy
• Develop and implement a consistent, forward-looking media plan aligned to company priorities, with a strong emphasis on oncology
• Identify news moments, trends, and story angles that position the company as a leader in its space
• Drive a steady cadence of high-quality media coverage across national, local, and trade outlets
• Develop and manage media relationships
• Build and maintain strong relationships with key reporters, editors, and producers
• Proactively pitch stories, coordinate briefings, and manage ongoing media engagement
• Serve as a contact for inbound media inquiries
• Oversee external PR firm to ensure alignment with strategy, messaging, and priorities
• Set clear goals, manage deliverables, and hold agency accountable for performance

Requirements

• Bachelor's degree, with 8-10 years of experience in communications and media relations
• Proficiency in Microsoft Office Suite, with strong skills in PowerPoint/Google Slides, and familiarity with digital communication tools and platforms.

Preferred

• Experience in healthcare, biotech, or life sciences strongly preferred, including the ability to communicate complex scientific data
• Demonstrated success securing media coverage across national, local, and trade outlets, including experience driving broad consumer/patient awareness
• Strong writing and storytelling skills, with significant experience drafting press materials and media pitches
• Experience managing external PR agencies and driving results through partners
• Proven ability to build relationships with reporters and navigate complex, technical subject matter
• Highly organized, proactive, and comfortable managing multiple priorities simultaneously
• Ability to operate independently and execute with minimal oversight
• Executive presence and an entrepreneurial spirit, with the ability to identify areas of opportunity and fill gaps
• The ability to produce high-quality content under tight deadlines in a fast-paced, dynamic environment
• Bachelor's degree, with 8-10 years of experience in communications and media relations

Benefits

• Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
• Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits.
• Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more.
• We also offer a generous employee referral program!