Responsibilities

• Own media strategy across launch readiness and lifecycle management, translating brand goals into clear, actionable plans
• Define channel roles, audience approaches, and investment frameworks that drive engagement, adoption, and Rx lift
• Bring a strong point of view rooted in data, experience, and market understanding
• Lead integrated planning across digital and traditional channels
• Ensure media plans reflect the full patient and HCP journey, not siloed tactics
• Serve as a trusted advisor
• Present media strategy with confidence, clarity, and conviction
• Partner with activation, strategy, client services, and project management teams for alignment and impact
• Set a high bar for strategic thinking, rigor, and accountability
• Oversee external media partners to ensure quality and on-strategy execution

Requirements

• 8+ years of media planning experience, with deep pharma expertise (HCP + DTC)
• Strong media agency background with proven client-facing leadership
• Fluency in MLR/FDA requirements and pharma media realities
• Expertise across digital channels, data partners and media research tools
• Clear, confident communicator who can influence senior stakeholders
• Bachelor’s degree required, MBA a plus