Responsibilities

• Lead and develop a team of media planners responsible for creating integrated media plans that support strategic sales proposals.
• Provide guidance on placement recommendations that align with advertiser KPIs, campaign objectives, and proven performance insights.
• Ensure plans span all onsite and offsite media offerings while optimizing both campaign outcomes and profit margins.
• Establish and maintain effective planning and proposal processes across Media Planning and Sales to ensure all deadlines, deliverables, and client commitments are met.
• Advance audience segmentation and audience enrichment strategies to strengthen targeting capabilities and improve campaign effectiveness.
• Monitor industry trends, emerging technologies, and evolving media capabilities to ensure Macy’s Media Network remains a leader in audience targeting and media strategy.
• Define and drive the strategy for curated private marketplaces (PMPs) to maximize advertiser value and revenue opportunities.
• Conduct inventory analysis and forecasting across advertising platforms to support planning, pricing, and revenue optimization.
• Lead yield management initiatives to maximize advertising revenue and inventory performance across channels.
• Apply quantitative analysis to identify value-maximizing inventory allocation and monetization strategies.
• Partner cross-functionally to identify pricing and revenue opportunities and provide recommendations to the Head of Advertising Operations on rate card optimization and pricing strategy.
• Collaborate closely with Ad Operations to ensure media plans are operationally sound, effectively integrated, and flawlessly executed.
• Serve as a strategic advisor to the Sales organization by providing training, guidance, and best practices related to audience targeting, media strategy, fill-rate optimization, and CPM growth opportunities.
• Recruit, onboard, develop, and coach media planning and yield optimization talent, building a scalable, high-performing team that supports business growth.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Requirements

• Bachelor’s degree or equivalent work experience in a related field
• 8-10 years of Media Planning experience within a digital media environment
• 2-3 years of experience in Yield Management
• Able to work a flexible schedule based on department and company needs

Preferred

Benefits

• Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits.
• Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future.
• Prioritize your well-being with paid time off and eight paid holidays.
• Grow your career with continuous learning and leadership development.
• Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
• Some additional benefits we offer include:
• - Merchandise discounts
• - Performance-based incentives
• - Annual merit review
• - Employee Assistance Program with mental health counseling and legal/financial advice
• - Tuition reimbursement
• Access the full menu of benefits offerings here.