Responsibilities

• Define long-term media roadmaps for key accounts by aligning client business goals with channel strategy, platform selection, and measurable performance outcomes.
• Lead cross-channel planning and optimization across Display, SEM, SEO, and emerging media solutions in partnership with media planners, search specialists, and analytics teams.
• Guide implementation of media technologies, including ad serving, data management, reporting, and optimization workflows, to improve efficiency and consistency across programs.
• Advise clients and internal stakeholders on pharmaceutical media trends, vendor capabilities, and regulatory considerations for HCP, patient, and broader healthcare stakeholder marketing.
• Build relationships with publishers, platforms, and media partners to identify new opportunities, strengthen execution, and improve return on investment.

Requirements

• 8+ years of experience in digital media strategy, planning, or buying, including ownership of integrated media programs across Display, SEM, and SEO.
• Demonstrated experience building and presenting strategic media recommendations to senior clients or cross-functional stakeholders, with clear examples of roadmap development or account growth.
• Strong knowledge of digital media platforms, measurement approaches, and optimization practices, with hands-on experience improving campaign performance against defined KPIs.
• Experience leading media strategy within pharmaceutical, healthcare, or other regulated categories, including knowledge of compliance considerations and audience-specific planning.
• Proven ability to translate data, channel performance, and market trends into actionable recommendations that improve media effectiveness and business results.

Preferred

• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience working with pharmaceutical marketing technologies, healthcare media vendors, and channel partners across patient and HCP campaigns.
• Experience shaping account-level media vision across multiple brands, business units, or portfolios with a phased implementation approach.
• Familiarity with emerging media approaches such as programmatic buying, native advertising, and data-driven audience activation.
• Experience partnering with analytics teams to quantify media impact, demonstrate ROI, and support ongoing investment decisions.