Director, Media Planning & Effectiveness

New York, USA (On-site)

$150K/yr – $180K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Drive Foot Locker's media analytics leadership by owning data-driven performance, budgeting, and cross-functional experimentation to optimize customer reach and business results.

  • Data Analysis & Reporting: Leverage quantitative and qualitative data to evaluate media performance strategically and tactically, producing actionable insights that guide decision-making.
  • Must-have: 10+ years of experience in an analytical role handling customer and media data.
  • Standout: Cross-functional A/B testing, CRM personalization, and team development.

Job Description

Responsibilities
  • Data Analysis & Reporting: Leverage quantitative and qualitative data to evaluate media performance strategically and tactically, producing actionable insights that guide decision-making.
  • Forecasting & Budget Management: Collaborate with the media team to utilize data and trend analysis for accurate traffic and budget pacing forecasts.
  • Insight Communication: Effectively report findings to stakeholders, providing forward-looking insights that drive action and alignment across teams.
  • Cross-Functional Collaboration: Champion A/B testing processes across media and CRM teams and implement personalization strategies to ensure the right media reaches the right customers.
  • Knowledge Sharing: Maintain up-to-date knowledge of digital marketing trends and research industry news, nurturing an environment of learning and sharing within the organization.
  • Analytics Expertise: Build expert-level understanding of customer and commerce analytics using tools such as SQL, Power BI, and manage our partnership with Measured.
  • Team Development: Lead, mentor, and develop team members in media analytics practices, fostering a collaborative and high-performance culture.
Requirements
  • Bachelor’s degree preferred but appropriate combination of education and related training/experience will be considered
  • 10+ years of experience in an analytical role handling customer and media performance data
  • Strong knowledge of the scientific process and a sense of curiosity
  • Be comfortable in ambiguous analytical situations, making and evaluating assumptions, and presenting findings to others.
  • Excellent written, verbal and communication skills along with an understanding of how to tell a complete story through data. Not just listing numbers and metrics
  • Knowledge of varying analytical disciplines. Examples include: Customer, ecommerce and retail sales data. Conversion optimization concepts, Customer Lifecycle and User Experience analysis.
  • Advanced Excel skills and some SQL knowledge; Python is a plus but not required
  • Knowledge of advanced statistics, data manipulation, and research methods preferred
  • Ability to perform statistical analysis of A/B/N tests
  • Must be able to think both creatively and critically
  • Must be highly motivated and be able to work both independently and in a team environment
Preferred
  • Python is a plus
Benefits
  • Employee Discount
  • Paid Time Off
  • Medical | Dental | Vision Coverage
  • 401(k) | Roth 401(k)
  • Stock Purchase Plan
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture
Foot Locker logo

Foot Locker

3.6 Glassdoor

Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the “inner sneakerhead” in all of us. With approximately 2,500 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a franchised store presence in the Middle East and Asia, Foot Locker, Inc. has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos. Our corporate headquarters is in New York City. We have domestic U.S. offices in St. Petersburg, FL; Camp Hill, PA; Junction City, KS; Los Angeles, CA; and Wausau, WI. Our European head office is in Utrecht, The Netherlands and is staffed with professionals from over 30 different countries who live, eat and breathe sneakers. Our Asia Pacific head office is based in Brisbane, Australia. Together, we are a team of customer-obsessed-sneaker-experts responsible for creating meaningful connections and unrivaled experiences with the diverse communities we service. We play to win and succeed as a team. We attribute our success to the drive and intelligence of our team members. We firmly believe that “everyone leads” at Foot Locker and are committed to leveraging the passions of our leaders across the globe. We offer our team members tools and resources to build their capabilities and cultivate a path for their career growth. We have and will continue to succeed as a great company through these ideals and strong leadership. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, visit our Foot Locker LinkedIn Life pages.

Founded in 1974
New York, New York, USA
11K employees (421 in marketing)
84% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
53.2K
Traffic Source Mix
Search
43.7%
Direct
39.8%
Referral
12.1%
Social
2.8%
Paid
1.3%

Headcount Trend

Current headcount: ~10.9K

Marketing Team

Marketing Team Size
361 (3% of company)
Median Career Experience
12 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
5

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