Responsibilities

• Leads all aspects of scalable campaign execution operation and procedures. Leads team processes, guides the team on specific campaign actions, develops partner relationships and ensures key performance indicators are met.
• Works directly with tech partners, media publishers, advertising agencies and internal partners to design, build and optimize marketing media buys.
• Supports and elevates Nationwide’s online presence and engagement across digital platforms. Closely collaborate with internal partners, advertising agencies, tech companies, media publishers and data providers to drive high impact media campaigns.
• Represents media team internally working closely with other Marketing areas.
• Leads the company’s external media agencies across coordinated planning, activation and analytics teams.
• Researches and builds partnerships with new media publishers, data partners, and technology companies that would improve the capabilities, efficiency and effectiveness of the enterprise Media team.
• Administers associate management, including performance management, salary planning and administration, training and development, workflow and organizational planning, hiring and placement and disciplinary actions. Continually scouts for strong talent; building a potential pipe line of talent.
• May perform other responsibilities as assigned.
• Reporting Relationships: Reports to Associate Vice President/Vice President; Manages a team of four or more marketing professionals and may be responsible for matrix reporting relationships and virtual teams.
• Education: Undergraduate degree in a quantitative field, e.g., business, finance, communication, etc. preferred; Graduate degree in closely-related field preferred.

Requirements

• Education: Undergraduate degree in a quantitative field, e.g., business, finance, communication, etc. preferred; Graduate degree in closely-related field preferred.
• Experience: Typically, ten or more years demonstrated experience in digital media. Extensive experience in digital media buying, with a focus on addressable display, video, social, search and mobile campaign management preferred. Experience managing and mentoring associates in a rapid growth environment, and deep experience in the demand side platform (DSP) and exchange-based media buying industry preferred.
• Knowledge, Abilities and Skills: Sophisticated knowledge of the principles of digital media development and execution, and the programmatic media supply chain. Extensive knowledge of current practices in leading programmatic and social campaigns. Ability to train, lead and mentor associates in all aspects of media buying and planning. Proven understanding and skills with digital media tools, including demand side platforms, ad servers and web analytics tools. Persuasive communication and presentation skills. Ability to understand and relate market information to leadership levels. Advanced marketing and promotional skills. Ability to multi-task. Critical thinking and listening skills. Strong analytical skills with fact-based approach to solving business problems. Ability to lead and prioritize projects. Ability to function independently or on a team.

Preferred

• B2C and B2B experience is strongly preferred

Benefits

• We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here .