Director, Media

New York City, NY (Hybrid)

$140K/yr – $160K/yrDirector/Executive8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end brand and demand integration across awareness to conversion, coordinating with media partners, analytics, and cross-functional teams to optimize creative, content, and performance metrics.

Channel ownership across video, display, paid social, search, and partnerships with measurement for brand lift and ROAS.
Creative and content steering with asset production, reviews, and funnel-aligned messaging.
Data-driven forecasting and weekly planning with Planning, Finance, and lifecycle teams.

Job Description

Responsibilities

Develop and execute integrated strategies that drive brand heat and capture demand across awareness, consideration, and conversion stages.
Collaborate with cross-functional teams to plan and execute campaigns that ladder back to business objectives.
Partner with media agencies to build strategic and tactical plans, ensuring timely implementation and optimization.
Align with ecommerce, marketing, creative, buying, and PR teams to identify optimal content and linking strategies.
Manage and optimize channels across the funnel: Upper-Funnel: Video & Display (YouTube), Paid Social (Meta, TikTok), Paid Influencer, Publisher/Partner Marketing; Lower-Funnel: Paid Search, Paid Social, Affiliate, and Performance Partnerships; Test new platforms and formats to expand reach, improve engagement, and drive efficiency.
Lead creative briefing for full-funnel campaigns, ensuring alignment with brand voice, audience insights, and platform best practices.
Partner with creative and channel teams to produce assets tailored to each stage of the funnel.
Ensure consistency in messaging and visual identity across all touchpoints.
Manage custom content workstreams (influencer/creator, affiliate/publisher) to support campaign objectives.
Facilitate creative reviews and feedback loops to optimize asset performance and storytelling.

Requirements

Bachelor’s Degree required
8+ years of relevant experience building media campaigns with a multi-million-dollar annual budget
Experience working with brand media metrics (CPM, CPA, CPC, VTR & engagement KPIs)
Strong analytical skills; able to make data-driven decisions to deliver measurable impact; including being able to triangulate across different datasets
Highly organized with the ability to multi-task projects with prioritizing
Experience collaborating with cross-functional teams and partners; strong communication and presentation skills

Preferred

Experience within retail or luxury a plus

Benefits

Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance.

kate spade new york

since our launch in 1993 with six essential handbags, we’ve always stood for optimistic femininity. today we’re a global life and style house filled with handbags, of course. also clothes, shoes, jewelry, home décor, tech accessories and so many other things that you use every day. we value thoughtful details. we think a layer of polished ease looks (and feels) so chic. and to us, modern, sophisticated colors make a personal style statement all their own. it’s these founding principles that define our unique style. we like that our style is synonymous with joy. kate spade new york is part of the tapestry house of brands.

Founded in 1993

New York, New York, USA

4K employees (542 in marketing)

www.katespade.com