Director, Measurement Intelligence & Analytics, Publicis Sports at Publicis Media | New York, USA | $129K/yr – $207K/yr

Publicis Media

Director, Measurement Intelligence & Analytics, Publicis Sports

New York, USA (Hybrid)

$129K/yr – $207K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive sponsorship analytics and client strategy as a Senior- to Director-level leader, owning data-driven sponsorship decisions and a small team.

Owns client-facing sponsorship measurement and analytics deliverables.
Must-have: 5+ years leading a measurement/analytics team in sports/entertainment.
Standout: cross-functional leadership across data vendors and AI-driven workflows.

Job Description

Responsibilities

Use our deep relationships and knowledge base with agencies, vendors, brands, rights holders, and consumers across the globe to create strategies that drive both brand value and business results for our clients and their partners.
Make informed recommendations to clients based upon their objectives, market trends, sponsorship measurement, value drivers, potential opportunities etc.
Combine Publicis Sports’ Sponsorship Intelligence expertise with additional research tools to inform partnership strategy, partnership evaluation, parentship value and audience growth associated with ROI & ROO.
Provide partners with dynamic measurement and reporting across key metrics and demonstrate performance of partners across a variety of data types and sources.
Help implement the data analytics vision for business decision making through unique designs for clients and to support the product strategy.
Leads the day-to-day management of select clients, with a focus on working directly with client team members, accomplishing deliverables, measuring/analyzing data points, and providing strategic recommendations to both internal and external partners.
Lead a small team to ensure that projects are produced according to SOW, on-time, and are aligned with client expectations and budgets.
Monitor trends in the sports, entertainment, and technology landscapes to keep team members and executives up to date and identify new opportunities.
Utlizie Machine Learning and Predictive Analytics to analyze multidimensional fan data, including purchasing behavior and sponsorship data—to forecast sponsorship probability and identify high-value partnership opportunities
Work with VP of product, sales VPs and consulting VP team members to develop key presentations and SOW’s.

Requirements

BA/BS degree or equivalent experience required; MBA preferred.
5+ years leading a measurement/research and/or analytics team in sports and/or entertainment.
5+ years working with data vendors such as but not limited to Nielsen, Hive, Zoomph,
6+ years of business strategy, consulting, or agency experience (preferably in the sports/entertainment industry)
2+ years of experience with data visualization tools (Tableau, PowerBI, Looker)
2+ years’ experience with SQL, R and/or another statistical programming language a plus.
1+ years' experience with automated AI workflows that streamline the processing of datasets while improving the operational efficiency of data delivery and project management.
Ability to communicate professionally in both a written and verbal context with external end-users and internal colleagues.
Attention to detail, ability to work with deadlines, and ability to coordinate across multiple departments.
Intellectual curiosity and propensity to learn new subjects quickly.

Preferred

MBA preferred

Benefits

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Publicis Media

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom

11K employees (3,008 in marketing)

www.publicisgroupe.com