Director, MDS Media

Bethesda, MD (Remote)

$127K/yr – $192K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Lead Marriott\'s MDS Media, owning long-term vision, team, and global paid media programs to drive hotel performance.

  • Own and align paid media strategy across search, social, display, and emerging channels.
  • Must-have: 12+ years digital marketing and 8+ years supervisory experience.
  • Standout: Deep cross-team partnership and ROI-driven analytics with enterprise-wide scope.

Job Description

Responsibilities

  • Defines and leads the long-term vision for MDS Media, aligning with enterprise digital, brand, and commercial priorities
  • Builds and maintains a cohesive media team, focused on all phases of the marketing funnel – awareness, consideration, and purchase/conversion.
  • Oversees the development and execution of integrated paid media strategies—including search, social, display, and emerging channels—that drive hotel performance and visibility.
  • Leads the MDS Media Consultation, Operations, and PLUS program support teams with a focus on enhancing client service delivery, improving operational efficiency, promoting direct channel utilization, and optimizing performance.
  • Cultivates strong partnerships with Continent Marketing teams and the Global Marketing organization to ensure seamless alignment on media priorities, process improvements, and new channels and capabilities. Maintains proactive engagement to stay ahead of planned developments, regional media needs, PLUS evolution and enterprise-wide initiatives.
  • Uses data driven insights and analytics to inform strategic decision making, piloting new channels, and maximizing ROI across digital channels.
  • Managing Work, Projects, and Policies
  • Champion a client-centric approach, ensuring media strategies are tailored to hotel needs and drive measurable outcomes.
  • Monitor and improve client satisfaction through Net Promoter Score (NPS) and other feedback mechanisms.
  • Lead and grow high-performing Media Consultation and Operations teams.

Requirements

  • 12+ years digital marketing experience
  • 8+ years in a supervisory capacity
  • Experience managing campaigns via industry media platforms (ie, Google Ads, DV360, SA360, Koddi) and alongside corporate media engines, such as the Transaction Based Media Program – TBMP.
  • Prior experience in a high paced, evolving environment, building and evolving teams and organization capabilities.
  • BS/BA degree from an accredited university or related experience in Business Administration, Hospitality, Marketing, Communications, Advertising, or related field of study preferred

Benefits

  • All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
  • Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
  • Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
  • Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.
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Marriott International

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Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

Founded in 1987
Bethesda, MD, US
204K employees (2,658 in marketing)
77% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
54.9M
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
39.2%
Direct
45.2%
Referral
12.8%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~212.2K

Marketing Team

Marketing Team Size
2,015 (1% of company)
Median Career Experience
18 years
Median Tenure
10.6 years
Marketing Roles Posted (Last 30 Days)
16

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