Responsibilities

• Manages Marketing Department staff by hiring, allocating work, orientation and training, setting performance expectations, evaluating performance outcomes, rewarding and recognizing excellent work, and recommending wage changes, promotions or transfers. Communicates regularly with staff members through individual and group meetings. (25%)
• Envisions, formulates, and manages the implementation of marketing strategies with the goal of creating as many sales leads as possible each year at an allowable cost. (40%)
• Manages the Marketing Staff who coordinates content, design, and production of Woods Basement Systems’ marketing materials and campaigns including, but not limited to, videos, newsletters, case studies, home/trade shows, television commercials, radio advertisements, social media efforts, email and mobile marketing, company websites, and web content. (20%)
• Interfaces with community and civic organizations to seek opportunities for promotion of Woods Basement Systems. Sponsors events, applies for awards, and participates in activities to yield promotional outcomes. (15%)
• M ARGINAL JOB FUNCTIONS: 1. Performs other related duties as assigned by management.

Requirements

• Bachelor’s Degree in marketing, business administration, or related field;
• Five (5) years experience in marketing design, communication or public relations;
• Small business experience preferred; or,

Preferred

• Small business experience preferred.