Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company goals
• Lead, motivate, and manage the marketing team to achieve performance targets
• Oversee market research and analyze consumer data to identify opportunities for growth
• Manage the creation and execution of advertising, promotional, and digital marketing campaigns
• Collaborate with sales, product development, and other departments to ensure cohesive branding and messaging
• Monitor and report on the effectiveness of marketing initiatives, adjusting strategies as needed
• Manage marketing budgets and ensure efficient allocation of resources
• Stay current with industry trends, competitive landscape, and emerging marketing technologies
• Oversee content creation, advertising, and promotional activities and events
• Build partnerships with agencies, vendors, and media outlets

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred
• Proven experience (typically 7+ years) in marketing leadership roles
• Strong understanding of digital marketing, social media, and analytics tools
• Excellent leadership, communication, and interpersonal skills
• Ability to develop innovative marketing strategies and execute them effectively
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Experience managing budgets and leading cross-functional teams
• Must be able to work nights and weekends on occasion
• 25-50% Travel requirement