DIRECTOR OF MARKETING - WESTIN TEMPE

Tempe, AZ (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive hotel and outlet marketing across five F&B venues for a Crescent property, from launches to local audience-building.

  • Own integrated marketing for five outlets, including pre-opening campaigns.
  • Strong digital marketing and hospitality experience to drive local traffic.
  • Collaborates across outlets, chefs, and corporate teams to boost direct bookings and local engagement.

Job Description

Responsibilities

  • Lead marketing strategy, campaign planning, and execution for all five F&B outlets: Terra Tempe Kitchen & Spirits, Skysill Rooftop Lounge, Cup of Joe Market Café, and the openings of Sushi by Bou and Capriotti’s Sandwich Shop.
  • Develop and execute integrated launch campaigns for Sushi by Bou and Capriotti’s Sandwich Shop, building pre-opening buzz, waitlist strategies, and press-worthy grand opening moments.
  • Create and manage seasonal promotions, happy hour campaigns, events, and programming activations that drive local traffic and repeat visits.
  • Build a local following through targeted outreach, influencer partnerships, community events, and neighborhood storytelling.
  • Collaborate with outlet managers, promoters and chefs to develop content around menu launches, chef specials, and seasonal ingredients.
  • Oversee reservation-driving initiatives across platforms (OpenTable, Resy) and coordinate with operations to maximize covers during key dayparts.
  • Develop marketing collateral—menus, table tents, digital assets, promotional signage—that reflects each outlet’s brand identity and energy.
  • Own and execute the property’s hotel marketing plan aligned with occupancy goals, ADR targets, and revenue objectives.
  • Champion the Westin brand identity on property—ensuring all marketing communications reflect well-being philosophy, elevated tone, and signature visuals.
  • Partner with Commercial team to develop promotions, packages, and offers that drive direct bookings and Brand.com contribution.
Crescent Hotels & Resorts logo

Crescent Hotels & Resorts

At Crescent Hotels & Resorts, we believe success is the product of direct contact and experience. This guiding principle drives every aspect of hotel operations throughout Crescent. Recognized as one of the industry's top third-party hotel management companies, Crescent is committed to delivering excellence in hotel operations, profitability, and guest service through a hands-on approach and practical experience. Crescent’s foundational service offering is third-party hotel management of upper upscale full-service and luxury hotels and resorts in the US and Canada. The portfolio includes luxury lifestyle assets as well as hotels and resorts within the premier brands by Marriott, Hilton, and Hyatt. At Crescent, we are more than just a collection of hotels, we are a progressive company determined to be the employer of choice in the hospitality industry. Strong core values related to customer service and associate satisfaction account for the continued success of our company. Crescent seeks and recruits energetic, innovative individuals who have a desire to work in a results-driven environment. Our success is the direct result of everyone working together toward a common goal: To deliver exceptional service to our valued guests and provide a high quality work environment for our associates. At Crescent Hotels & Resorts, we expect our leaders to embrace an entrepreneurial spirit, strive to execute flawlessly and recognize our most important asset is our PEOPLE. We know our associates look to their leaders to embody the corporate culture. Our leaders’ passion and dedication will inspire you who, in turn, will share that enthusiasm with our guests.

Founded in 2001
Fairfax, Virginia, USA
1.1K employees (29 in marketing)

Traffic Signals

Monthly Visitors
45.1K
Traffic Source Mix
Search
37.6%
Direct
42.8%
Referral
15.5%
Social
3.4%
Paid
0.6%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
24 (2% of company)
Median Career Experience
17 years
Median Tenure
3.2 years

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