Responsibilities

• Own the strategy and execution of marketing programs designed to generate qualified sales pipeline.
• Build scalable demand generation programs targeting enterprise and mid-market energy companies.
• Develop integrated campaigns leveraging digital marketing, industry events, partner ecosystems, and targeted outreach.
• Optimize funnel performance across awareness, engagement, qualification, and opportunity creation.
• Account-Based Marketing (ABM)
• Design and implement account-based marketing strategies focused on high-value target accounts.
• Partner with sales leadership to define priority account lists and coordinated engagement plans.
• Develop tailored campaigns that engage buying committees across finance, operations, and executive leadership.
• Track account engagement metrics and continuously refine ABM tactics to increase pipeline conversion.
• Product Marketing and Positioning

• Lead product marketing strategy for W Energy’s ERP and operational software platform.
• Develop clear messaging and positioning that articulates differentiated value relative to competing solutions.
• Partner with Product Management to bring new capabilities to market through coordinated launch strategies.
• Produce product narratives, value propositions, solution briefs, and competitive positioning materials.
• Sales Enablement
• Equip the sales team with the tools and messaging required to win complex enterprise deals.
• Develop sales collateral including pitch decks, case studies, competitive battlecards, and industry insights.
• Support strategic deals with tailored account content and executive-level messaging.
• Ensure consistent positioning across marketing materials, sales presentations, and industry communications.