Responsibilities

• Lead the strategy, execution, and performance of integrated marketing and communications initiatives that advance our mission, strengthen our brand, and drive engagement across key audiences.
• Reporting to the Vice President of Strategic Communications, the Director of Marketing will lead initiatives aimed at increasing awareness of Vivent Health's services and expertise, driving patient growth, philanthropy, advocacy, and community impact.
• Develop long-term brand strategy and roll up sleeves to execute campaigns, analyze performance data, and solve challenges in real time.
• Collaborate with cross-department teams to identify opportunities for growth and increased impact.
• Ensure marketing initiatives, budgets, timelines, and resource allocation align with organizational goals and priorities.
• Serve as steward of the Vivent Health brand, ensuring consistent messaging and visual identity across all channels.
• Lead integrated campaigns spanning digital, social, email, advertising, public relations, website, and print communications.
• Develop compelling content and storytelling strategies that elevate awareness, engagement, and organizational impact.
• Support donor engagement and fundraising efforts through strategic communications and campaign development.
• Oversee the planning and execution of marketing initiatives, ensuring projects are delivered on time, within budget, and aligned with organizational goals.

Requirements

• Bachelor's degree in Marketing, Communications, Public Health, Healthcare Administration, Business Administration, або a related field required

Preferred

• Master's degree or MBA preferred
• HIV experience in a not-for-profit environment
• Experience in media relations, public relations, reputation management, and crisis communications preferred
• Soft Skills: Exceptional strategic thinking, communication, storytelling, and content development skills
• Soft Skills: Demonstrated project management excellence
• Soft Skills: Strong expertise in brand management, integrated marketing, audience engagement, and demand generation
• Soft Skills: Demonstrated ability to leverage analytics, market research, and audience insights to inform strategy, optimize performance, and measure results
• Soft Skills: Proven project management, organizational, and budget management skills. with the ability to successfully manage multiple priorities in a fast-paced environment
• Soft Skills: Ability to build consensus, influence stakeholders, and collaborate effectively across diverse teams
• Soft Skills: Excellent leadership, coaching, and talent development skills

Benefits

• generous paid time off, including 12 paid holidays
• There is 401k with 100% employer match up to 5%
• 12 weeks of fully paid parental leave
• employer subsidized medical, dental, vision benefits, and gender-affirming care benefits
• employer paid short and long-term disability
• tuition reimbursement, certification, and licensure assistance
• benefits for part-time roles