Responsibilities

• Own and execute the full marketing mix: events & activations, local collaborations, digital, social, trade marketing, CRM, brand management.
• Collaborate closely with the global marketing team to ensure brand consistency, adapting global brand guidelines to the U.S. market with cultural relevance and creative flair.
• Drive traffic and awareness through local activations, high profile collaborations, events, and neighborhood-specific experiences.
• Lead the development of social-first campaigns, with a strong focus on TikTok and Instagram, leveraging storytelling, influencer partnerships, digital native content, and community engagement.
• Lead and execute trade marketing strategies, supporting retail and wholesale teams with tools, materials, and initiatives that drive sell-through and brand visibility.
• Manage and optimize the marketing budget, ensuring ROI across channels and initiatives.
• Build and lead a high-performing team, including internal talent and external agencies.
• Translate strategic goals into actionable plans, ensuring flawless execution and agility in a fast-paced environment.
• Identify new opportunities through consumer insights, competitive analysis, and market trends.

Requirements

• 10+ years of marketing experience, ideally in premium retail, beauty or fashion.
• Experience in driving successful below-the-line activities, engaging events, activations and collaborations
• Proven success in digital and social media – both organic and paid, fluent in the language of AI.
• Deep understanding of the U.S. market and Venchi’s aspirational positioning within it.
• Strong leadership and team-building skills, with experience managing agencies and cross-functional teams.
• Ability to move fluidly between strategy, creativity, and execution.
• Clear understanding of retail dynamics and consumer behavior.
• Excellent communication and stakeholder management skills.
• Passion for brand building, storytelling, and consumer experience.
• Willingness to travel as needed.

Preferred

Benefits

• Health and Dental Insurance – premium covered by company 100%
• 401(k) Plan with up to 4% Company Matching
• Generous Bonding Leave Policy
• Paid Time Off
• Healthcare FSA and Commuter Benefits
• Wellhub Wellness Benefit
• Peloton discount
• 30% Venchi Employee Discount