Director of Marketing

USA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Direct the integrated marketing strategy and multi-channel programs to drive awareness, pipeline, and revenue growth.

  • 8–12 years of marketing experience with 3+ years in leadership.
  • Must-have: Track record delivering measurable growth outcomes.
  • Standout: Hands-on leader who runs multi-channel programs and builds high-performing teams.

Job Description

Responsibilities

  • Define integrated marketing strategy aligned to company and revenue goals.
  • Own campaign roadmap, quarterly plans, budgets, and channel mix.
  • Ensure strong positioning and messaging across touchpoints.
  • Drive lead generation and pipeline via paid, lifecycle, content, events, and partners.
  • Optimize paid search/social, email automation, SEO, conversion funnels, and retargeting.
  • Partner with Sales to align on ICP, targets, lead management, and attribution.
  • Oversee content strategy (blogs, case studies, landing pages, webinars, enablement).
  • Strengthen brand consistency across web, social, PR, and creative assets.
  • Own reporting and performance metrics (MQL→SQL, CAC, CPL, ROAS, LTV).
  • Run experimentation across messaging, creatives, landing pages, and nurture flows.

Requirements

  • 8–12 years of marketing experience with 3+ years in leadership roles
  • Strong track record delivering measurable growth outcomes
  • Experience operating in fast-paced, growth-oriented environments
  • Marketing automation (HubSpot/Marketo/Pardot), analytics (GA/Looker/Tableau)
  • Paid media platforms (Google Ads, LinkedIn, Meta) and CMS tools (Webflow/WordPress)
  • Strong understanding of lifecycle marketing, SEO, and funnel optimization
  • Owner mindset with strong execution discipline
  • Data-driven and comfortable with targets and accountability
  • Strong cross-functional collaborator

Preferred

  • B2B SaaS, AI, fintech, or product-led growth experience
  • Experience with sales enablement and GTM launches

Undisclosed

Financial Services

Founded in 2016
USA
9.2K employees (370 in marketing)

Headcount Trend

Current headcount: ~9.2K

Marketing Team

Marketing Team Size
237 (3% of company)
Median Career Experience
13 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
1