Director of Marketing at TEVET | USA

Director of Marketing

USA (Remote)

Salary Not AvailableDirector/Executive5+ years expHourly Ft

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive end-to-end AI-enabled B2B marketing leadership for TEVET, shaping digital strategies and cross-channel campaigns.

Own and coordinate multi-channel marketing campaigns across digital channels and events.
Must-have: 5+ years in B2B marketing with proven AI-enabled campaign results.
Standout: Budget, events, and cross-functional leadership with hands-on execution.

Manage TEVET brand consistency in all external communications including digital platforms, social media, and co-branded events with supplier partners.
Design and implement AI-assisted marketing strategies to optimize customer targeting, personalization, and campaign performance.
Develop, execute, and refine data-driven digital marketing campaigns across email, SEO/SEM, social media, and paid advertising channels.
Monitor emerging technologies in marketing and proactively implement new tools (e.g., AI-based content generators, predictive analytics, chatbots).
Leverage marketing automation platforms and CRM data to segment audiences and deliver personalized content throughout the customer journey.
Compose, develop, track, evaluate, and execute on marketing activities, campaigns, and content calendars with clear KPIs.
Expand TEVET's digital footprint through innovative use of video, webinars, influencer engagement, and thought leadership content.
Oversee TEVET’s social media presence by setting strategy, managing content calendars, analyzing engagement metrics, and optimizing reach and impact.
Collaborate across departments and functions to communicate TEVET’s unique value proposition, particularly in the context of digital transformation.
Provide leadership and direction for tradeshows and virtual/on-site events, incorporating digital elements like livestreaming and real-time social coverage.

Deep understanding of digital marketing strategies, content marketing, and customer engagement tactics across modern platforms.
Demonstrated success leveraging AI, machine learning, or data science tools in marketing campaigns or content development.
Familiarity with modern marketing platforms and tools including HubSpot, Google Analytics, ChatGPT or other generative AI tools, marketing automation tools, and social media schedulers.
Ability to design and execute paid digital campaigns (Google Ads, LinkedIn, retargeting, etc.).
Proficient in using analytics to make data-driven decisions and optimize marketing performance.
Copy writing and content creation experience tailored for both digital and traditional platforms.
Entrepreneurial, creative thinker with a growth-mindset.
Solid understanding of SEO best practices, keyword research, and content optimization techniques.
Experience with integrating AI tools for content creation, customer segmentation, or campaign management.
Familiarity with digital tools such as SEMrush, Hootsuite, Sprout Social, or similar platforms.