Director, Marketing Strategy - Consumer Tax

USA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own and orchestrate integrated Consumer Tax marketing across national and local channels, aligning cross-functional teams, translating insights into strategy, and driving real-time optimization and local execution through field enablement and leadership development.

  • Strategy & Execution: Build cohesive, full-funnel plans and translate consumer and competitive insights into prioritized campaigns and local activation.
  • Performance & People: Lead in-season optimization, executive updates, and team development to maximize impact across campaigns and markets.

Job Description

Own and orchestrate integrated Consumer Tax marketing across national and local channels, aligning cross-functional teams, translating insights into strategy, and driving real-time optimization and local execution through field enablement and leadership development.

  • Strategy & Execution: Build cohesive, full-funnel plans and translate consumer and competitive insights into prioritized campaigns and local activation.
  • Performance & People: Lead in-season optimization, executive updates, and team development to maximize impact across campaigns and markets.
H&R Block logo

H&R Block

3.8 Glassdoor

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best.We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates.People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more. Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together...we truly believe it!

Founded in 1955
Kansas City, Missouri, USA
16K employees (361 in marketing)
72% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
4.9M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.7%
Direct
52.8%
Referral
5.3%
Social
0.8%
Paid
1.2%

Headcount Trend

Current headcount: ~15.8K

Marketing Team

Marketing Team Size
229 (1% of company)
Median Career Experience
18 years
Median Tenure
10.6 years
Marketing Roles Posted (Last 30 Days)
3

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