Director of Marketing at SIIA | District of Columbia, USA | $100K/yr – $125K/yr

SIIA

Director of Marketing

District of Columbia, USA (Hybrid)

$100K/yr – $125K/yrDirector/Executive10+ years expInternship

Posted 2 months ago

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Job Summary

Drive integrated strategic marketing for SIIA events, programs, and advocacy, with ownership of campaigns, content, and digital demand across platforms.

Lead integrated marketing campaigns for conferences, webinars, and events.
Must-have: 10+ years in B2B/tech marketing with demand-gen, HubSpot, and paid ads.
Standout: Experience managing marketing staff and WordPress site updates.

Job Description

Responsibilities

Develop and implement integrated marketing strategies supporting division events, membership programs, podcast, awards programs, and policy initiatives.
Build marketing and project plans with measurable KPIs aligned with organizational goals.
Identify opportunities to expand SIIA’s reach among technology, fintech, data, and media companies.
Develop and implement content marketing strategies that result in an expanded audience and conversions to revenue generating activities.
Develop and manage project plans and ensure on-time deliverables are met by various internal and external stakeholders.
Lead marketing strategies for conferences, webinars, and industry events.
Develop and implement event promotion plans including:
Email marketing
Social media campaigns
Digital advertising
Partner promotions
Optimize attendee acquisition through targeted digital campaigns and retargeting strategies.
Support events through the development of branded materials, signage, and event support.
Expand audiences and enhance engagement through digital marketing campaigns across multiple platforms including:
Email
LinkedIn Ads
Google Ads
Organic and paid social
Develop marketing automation workflows and lead nurturing campaigns in HubSpot.
Manage website content and landing pages in WordPress to support marketing initiativesenka?

Requirements

10+ years of marketing experience, preferably within associations, B2B, or technology-related industries
Demonstrated experience developing and executing integrated marketing campaigns
Proven experience marketing events, conferences, or professional services
Strong digital marketing expertise including:
Marketing automation (HubSpot)
LinkedIn Ads
Google Ads
Email marketing
Experience managing and updating WordPress websites
Proficiency in Canva or similar design tools
Prior experience supervising or managing marketing staff
Strong analytical skills with the ability to interpret marketing data and optimize campaigns
Strong project management skills and experience using project management tools such as Microsoft Planner, Asana, Monday or Smartsheet
Excellent verbal and written communication skills

Nice To Have

Experience in association marketing or membership organizations
Familiarity with policy or advocacy communications
Experience marketing to technology, fintech, data, or media sectors

SIIA

The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.PRINCIPAL MISSION:Promote the Industry: SIIA promotes the common interests of the software and digital content industry as a whole, as well as its component parts.Protect the Industry: SIIA protects the intellectual property of member companies, and advocates a legal and regulatory environment that benefits the entire industry.Inform the Industry: SIIA informs the industry and the broader public by serving as a resource on trends, technologies, policies and related issues that affect member firms and demonstrate the contribution of the industry to the broader economy.

Founded in 1984

Washington, District of Columbia, USA

99 employees (13 in marketing)

www.siia.net