Owns end-to-end B2B marketing strategy and demand-generation programs that align with sales goals, cross-functional collaboration, and data-driven growth.

• Develop and implement integrated marketing strategies aligned with business objectives and sales goals.
• Lead demand generation campaigns across digital, email, content, and event marketing channels.
• Manage the marketing budget, allocate resources effectively, and measure ROI on all initiatives.
• Collaborate with sales, product management, and customer success teams to align marketing efforts with customer needs and market trends.
• Analyze market data, customer insights, and competitive intelligence to inform strategy and identify growth opportunities.
• Lead and mentor a high-performing marketing team, fostering innovation and accountability.
• Oversee key relationships with external agencies, vendors, and partners to support campaign execution and creative development.
• Track and report on key performance indicators (KPIs), adjusting strategies as needed to optimize results.