Own end-to-end demand generation and partner marketing that tie multi-channel campaigns to revenue, while leading a data-driven marketing engine across programs and partnerships.

• Growth and demand: manage multi-channel campaigns across digital advertising, email, content, SEO, website optimization, webinars, events, and marketing automation.
• Lead-to-revenue ownership: drive qualified leads, pipeline growth, customer acquisition, and revenue performance.
• GTM alignment: partner with Revenue Operations and Sales to optimize lead management, conversion rates, and campaign effectiveness.
• Partner strategy: develop and execute marketing strategies that support partner recruitment, activation, engagement, and revenue growth.
• Partner ecosystem: drive partner-generated pipeline through VARs, MSPs, distributors, tech alliances, referral partners, and master agent/TSDs.
• Channel campaigns: lead co-branded campaigns, joint go-to-market initiatives, partner enablement, MDF activities, and channel marketing to boost partner productivity and reach.
• MarTech and measurement: oversee marketing tech platforms, campaign execution, attribution, reporting, and performance measurement.
• Metrics and reporting: define, monitor, and report on key marketing and pipeline metrics.
• ROI optimization: leverage data-driven insights to optimize marketing investments and maximize ROI.
• PR and communications: lead PR, analyst relations, thought leadership, media outreach, and corporate communications.