Responsibilities

• Own the end-to-end marketing strategy for new customer acquisition and retention across the Marine and RV & Camping verticals.
• Scale high-performing channels across inbound, outbound, paid media, lifecycle marketing, and ABM with a focus on pipeline efficiency and CAC optimization.
• Lead upsell and cross-sell marketing initiatives that deepen customer relationships and maximize lifetime value.
• Align go-to-market execution with Sales, Product Marketing, and Customer Success to ensure every campaign ladders up to shared revenue goals.
• Hire, coach, and mentor a team of 2–3 marketers focused on demand generation and customer-centric marketing.
• Foster a culture rooted in data-driven experimentation, accountability, and continuous learning.
• Lead with vulnerability, curiosity, and empathy creating an environment where people do their best work and feel safe to take smart risks.
• Serve as the brand steward for Marine and RV & Camping marketing efforts, ensuring all campaigns, content, and communications tie back to Storable's brand identity, voice, and values.
• Localize and adapt brand messaging, creative, and campaign strategies by region across the U.S., Australia, New Zealand, and other markets.
• Balance global brand cohesion with regional specificity: maintain the connection to the master brand while giving each vertical and market a tailored presence.
• Partner with Creative and Product Marketing to develop region- and vertical-specific assets from localized landing pages and ad creative to case studies and event collateral.
• Stay close to regional market trends, terminology, and customer expectations to ensure authenticity and relevance across markets.
• Act as the primary marketing partner to the Marine and RV & Camping business units and build trusted relationships with GMs, Sales, and Customer Success teams.
• Work with Corporate teams Product Marketing, Creative, and RevOps to drive GTM alignment and brand cohesion.
• Translate growth goals into multi-channel campaign strategies covering the full customer journey.
• Leverage HubSpot, Salesforce, and Pardot to power campaign delivery with a focus on outcomes over operations.
• Own demand gen targets, forecasting, and reporting; continuously refine programs based on performance insights.
• Drive a programmatic ABM strategy targeting key enterprise accounts.
• Define and report on marketing KPIs, pipeline contribution, and ROI with clarity and consistency.
• Partner with Revenue Operations to ensure accurate attribution and full-funnel visibility across Salesforce and HubSpot/Pardot.

Requirements

• 7–10+ years of progressive experience in B2B SaaS marketing, with deep expertise in growth, demand generation, and retention.
• Proven success leading and scaling marketing teams, ideally across multiple verticals or product lines.
• Hands-on expertise with HubSpot (required), Pardot (a plus), and Salesforce (required).
• Strong command of digital demand generation, ABM, paid media, and lifecycle marketing strategies.
• A highly analytical mindset with experience optimizing campaigns through performance data, attribution modeling, and pipeline metrics.
• Exceptional collaboration and stakeholder management skills you know how to build trust and alignment across teams.
• A genuine passion for brand excellence you care about how things look, sound, and feel, not just how they convert.
• The ability to thrive in a fast-paced, results-driven environment where ownership and initiative are valued.
• Must reside in the Pacific Time Zone (PT) or be willing to work PT hours.

Preferred

• Pardot (a plus)

Benefits

• Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance.
• 401(k) match after 60 days, 100% vested after 1 year.
• Employer contribution to your HSA, plus an HRA to help offset your deductible.
• Instant access to flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy.
• Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in SCUBA certification classes, travel overseas, and redo their back patio, among many other things.
• 8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events.
• 8 hours of Rest, Relax, Recharge time to care for your mental health.
• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
• Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively.
• ’Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.
• Caregiver Leave: four weeks of fully paid time away from work to care for aging dependents or family members, if needed.
• $50 monthly home data stipend, plus a home office sign-on bonus of $250.
• Fertility care support options to help in your journey towards parenthood.
• Access to financial experts to help you make informed decisions and achieve your financial goals.
• Direct Student Loan Payment Program, some qualifications and eligibility rules apply.