Responsibilities

• Own end-to-end campaign development, championing brand positioning in every campaign and touchpoint, building long-term brand equity alongside short-term performance, while staying ahead of the competition.
• Lead integrated approach and creative execution across paid, owned, and earned channels, in partnership with Creative and Digital Marketing.
• Contribute market and franchisee perspective into brand positioning and brand building.
• Maintain brand consistency and quality across all marketing deliverables.
• Elevate field and franchisee insights back into brand strategy and annual/quarterly planning.
• Continuously track category trends, campaign and channel performance, and competitive activity to identify where the market is heading and keep Woodhouse ahead of it.
• Analyze and optimize the performance of local and campaign-level programs, delivering data-backed recommendations to franchise owners.
• Translate performance, brand health metrics, and competitive findings into recommended shifts in campaign strategy, test priorities, and brand positioning input.
• Define and develop the brand’s overall approach to strategic partnerships, including the types of partners, categories, and formats worth pursuing network-wide.
• Identify and establish network-wide partnerships that expand reach and relevance with guests, including wellness and lifestyle brands as well as local and regional partners.

Requirements

• 10+ years of experience in marketing, campaign management, and franchise support roles.
• Strong strategic and analytical skills with the ability to synthesize market trends, performance data, and competitive intelligence into clear, forward-looking recommendations.
• Working fluency in brand strategy and positioning, with the ability to translate strategic direction into campaigns and contribute field perspective back into it.
• Expertise in brand health and full-funnel metrics (awareness, consideration, conversion, preference), including comfort establishing new measurement approaches as a growing brand builds out this data.
• Experience identifying, negotiating, and managing strategic partnerships that expand brand reach and relevance.
• A bias for action and a track record of testing, iterating, and improving campaigns quickly.
• Proven experience managing integrated, multi-channel campaigns end-to-end.
• Exceptional leadership, communication, and problem-solving skills.
• Highly organized, able to manage multiple priorities in a fast-paced environment; experience with project management tools such as Asana.
• Comfortable operating in ambiguity and moving quickly in a test-and-learn environment.

Benefits

• Paid Holidays: Take advantage of time off to relax and rejuvenate with 10 paid holidays!
• Flex Time Off (FTO): Our employees work hard and we care about their well-being. Our FTO policy allows the ability to get the rest needed to maintain a well-balanced life!
• Health Benefit Program: As a full-time employee, enjoy access to Medical, Dental and Vision insurances with various plans to choose from that best fit your needs!
• Safe Harbour 401(k): 401(k): You will be eligible to participate in the company sponsored Safe Harbor 401(k) retirement plan, with up to 4% company match, to help you reach your retirement goals!
• Bonus: We believe in the power of rewarding those who go above and beyond and have curated bonus plans for every role to ensure all contributions are recognized and rewarded.
• Employee Discount Program for Spa Services: Pamper yourself with a visit to one of our four corporately owned Woodhouse Day Spas!
• Employee Assistance Program: We believe in supporting your mental well-being so you can be the best version of yourself!