Director of Marketing (QSR SPECIFIC)

Smyrna, GA (Hybrid)

$85K/yr – $115K/yrDirector/Executive7+ years expFull time

Posted 13 days ago

Job Summary

Own the end-to-end marketing strategy and brand management for a multi-unit restaurant, driving growth through national campaigns, local store marketing, and digital engagement.

  • Lead cross-functional collaboration with operations and executive leadership
  • Own ROI analysis and optimization against KPIs

Job Description

Responsibilities

  • Strategic Leadership
  • Develop and implement a comprehensive marketing strategy aligned with company growth goals
  • Lead brand positioning, ensuring consistency across all channels and locations
  • Partner with executive leadership to support business objectives, sales targets, and expansion efforts
  • Campaign & Promotion Management
  • Plan and execute national and local marketing campaigns, promotions, and product launches
  • Analyze campaign performance and optimize based on ROI and key performance indicators (KPIs)
  • Oversee seasonal promotions, limited-time offers (LTOs), and menu innovation rollouts
  • Digital & Social Media Marketing
  • Manage digital marketing strategy including social media, email, SMS, and online ordering platforms

Requirements

  • Bachelor’s degree in Marketing, Business, or related field (Master’s preferred)
  • 7+ years of marketing experience, with at least 3+ years in a leadership role
  • Experience in QSR, restaurant, retail, or multi-unit environments strongly preferred
  • Proven track record of driving sales growth through marketing initiatives
  • Strong knowledge of digital marketing, brand management, and customer engagement strategies
  • Excellent leadership, communication, and project management skills
  • Data-driven mindset with strong analytical capabilities
  • Direct marketing: 5 years (Required)
  • Social media management: 5 years (Required)

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Retirement plan
  • Tuition reimbursement
Zaxby's logo

Zaxby's

Founded in 1990, Zaxbys® is committed to serving delicious Chicken FingerzTM, Zalads®, wings, and signature sauces with Southern hospitality and a modern twist. Zaxbys has over 950 locations in 17 states and is headquartered in Atlanta, GA. For more information, visit zaxbys.com or zaxbysfranchising.com.

Founded in 1994
Atlanta, Georgia, USA
13K employees (111 in marketing)

Salaries

Posted range

$85K/yr – $115K/yr

Taken straight from the job posting.

See all Zaxby's salaries

Marketing Team

Marketing Team Size
61 (0% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Nov 2020
    Private Equity

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$30.6K
Traffic Source Mix
Search
65.4%
Direct
28.4%
Referral
4.2%
Social
0.5%
Paid
1.5%

Headcount Trend

Current headcount: ~13.1K

Recent News

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Director of Marketing (QSR SPECIFIC)

Zaxby's · Smyrna, GA · Hybrid