Director of Marketing at Procter & Gamble | Newton, MA | $144K/yr – $190K/yr

Procter & Gamble

Director of Marketing

Newton, MA (Hybrid)

$144K/yr – $190K/yrDirector/Executive10+ years expFull time

Posted 7 weeks ago

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Job Summary

Brand architecture ownership: own global brand strategy and identity that ties product development, creative, and media together for consistent consumer impact.

Brand strategy: align voice, positioning, and purpose across global touchpoints and new product launches.
Growth & media model: shape forward looking media models and consumer programs to gain a competitive edge.
Cross functional leadership: drive global product development, in house design, and budget with P&L accountability while representing the brand to external stakeholders.

Job Description

Responsibilities

Refine and re-invigorate the brand story and its positioning through new product formulations, creative assets, etc.
Crystallize the brand vision and develop a bold brand-centric strategy that articulates a specific brand voice and positioning in an effort to modernize.
Oversee teams across multiple functions ensuring effective collaboration in support of flawless orchestration in North America and abroad.
Ensure clear vision around brand purpose and brand ambition.
Ensure the integrity of First Aid Beauty’s brand identity across all consumer touchpoints.
Lead Global Product Development organization. Enable award-winning new product development true to the brand anatomy while ensuring global product compliance.
Work hand-in-hand with the Director of Creative to ensure in-house creative design studio capable to produce consistent on-equity creative content in all touchpoints
Understand customer behavior and expectations to anticipate consumer needs and design programs and messaging that resonate and connect authentically.
Understand the media landscape and think forward for future media models that can enable a competitive advantage for First Aid Beauty.
Understand the global retail landscape to design marketing and customer acquisition/retention strategies to grow the brand and meet sales and profit targets.

Procter & Gamble

4.1 Glassdoor

P&G was founded more than 185 years ago as a soap and candle company. Today, we’re one of the world’s largest consumer goods companies and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers. There is no single equation for success at P&G, because no two P&G people or careers are alike. Just as we strive to deliver a superior consumer experience, we aim to deliver a superior employee value equation as well. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from Day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.

Founded in 1964

Cincinnati, Ohio, USA

95K employees (9,056 in marketing)

www.pg.com

81% recommend to a friend

90% CEO approval