Responsibilities

• Prepares the marketing plan for the property, including budgets, reports, projections.
• Tracks and analyzes marketing and sales statistics based on key quantitative metrics.
• Makes data-informed decisions to drive performance and resource allocation.
• Evaluates the effectiveness of all marketing activities, events, and promotions.
• Defines, sets and executes quotas and goals for the marketing and sales team.
• Maintains direct contact with our advertising agency and other vendors. This is to ensure timely and appropriate creation and placement of advertisements and the development and production of marketing materials.
• Determines optimum mixture of promotional dollars spent to advertising dollars spent.
• Takes responsibility for buying entertainment and ensures the property gets the best value without sacrificing entertainment quality.
• Manages concert event production, ensures events run smoothly and minimizes event rider expenses.
• Coordinates the involvement of the management team and other staff members in the planning and approval of marketing strategies, events, promotions and materials.

Requirements

• Must be age 21 or older.
• Must qualify for Tribal Key Gaming License.
• Must qualify for a Tribal Key Dual Gaming License.
• Baccalaureate degree in marketing, business administration or other applicable curriculum. Applicable experience in addition to that stated below may be considered in lieu of education.
• Five years of marketing experience in the gaming or hospitality industry is required.
• Experience in the utilization of casino player tracking system data is preferred.
• Operation of IBM-type personal computer, using word processing (MS Word) and spreadsheet (MS Excel) applications is required.
• Must possess strong skills in initiating and maintaining effective business relationships.
• A high level of skill in communication, both verbally and in writing is required as well.
• Requires normal (or corrected to) hearing and visual acuity, finger dexterity, repetitive motions, reaching, and tolerance for long periods of sitting.

Preferred

• Experience in the utilization of casino player tracking system data is preferred.

Benefits

• Highest pay in area
• Best benefits in market