Responsibilities

• Fully understand the business strategy and brand positioning of Minor Hotels / NH Collection Brand and articulate them effectively across all communication touchpoints.
• Lead the development of the hotel’s annual marketing and PR plan, ensuring alignment with commercial goals, brand guidelines, and evolving market conditions.
• Maintain expert knowledge of the hotel’s product offerings, competitor landscape, guest segments, and emerging industry trends to inform strategic decision-making.
• Oversee the creation, production, and distribution of all marketing materials, digital content, and brand assets to ensure consistent and impactful representation.
• Manage the presentation of the hotel on all media channels, industry directories, partner websites, OTAs, and social platforms.
• Lead the curation, organization, and continual enhancement of the hotel’s multimedia library, including photography, video, digital assets, and brand collateral.
• Public Relations & Media Engagement
• Develop and maintain strategic relationships with media outlets, journalists, influencers, opinion leaders, and key community stakeholders.
• Manage all PR activities including press releases, media pitches, interviews, crisis communication, and press events.
• Monitor media coverage, compile media clippings, and share insights with internal stakeholders to maximize brand visibility and opportunity.

Requirements

• Minimum 3+ years of relevant work experience, preferably in the hospitality industry or a luxury resort environment.
• Bachelors Degree or other relevant qualification in Marketing & PR
• Excellent communication and interpersonal skills, with a professional attitude and ability to collaborate across teams.
• Positive, energetic attitude and a proactive, team‑oriented approach.