Director, Marketing – Pet Resorts at NVA General Practice | USA | $140K/yr – $170K/yr

NVA General Practice

Director, Marketing – Pet Resorts

USA (Remote)

$140K/yr – $170K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Lead the multi-brand Pet Resorts marketing engine to drive growth, retention, and ROI-driven performance across channels.

Own strategy, KPIs, budgets, and ROI across all brands.
Must-have: 10+ years in marketing with 3–5+ years leading teams.
Standout: cross-brand leadership and enterprise collaboration optimizing ROMI/ROAS.

Job Description

Responsibilities

Own Pet Resorts’ overall marketing, growth, and retention strategy across all channels and customer touchpoints
Set marketing priorities, roadmap, and resourcing to support annual and multi-year growth goals
Own marketing KPIs, dashboards, budget, and ROI optimization
Serve as the voice of marketing on the Pet Resorts Leadership Team
Use data and insights to guide decisions, prioritize initiatives, and report performance to executive stakeholders
Lead, coach, and develop a team of marketing managers and their teams
Set clear goals, performance standards, and accountability
Hire, retain, and develop high-performing talent
Foster a culture of collaboration, innovation, and results
Partner with Operations, Finance, IT, Analytics, and enterprise teams to deliver full-funnel marketing plans that drive same-store growth, acquisition, and retention
Collaborate with executive leadership on go-to-market strategy, pricing, positioning, and offerings
Share learnings and best practices across NVA business units
Brand & Campaigns: Ensure consistent, on-brand messaging and campaigns across all channels and +40 brands; oversee creative development, promotional calendars, partnerships, and crisis communications
Demand Generation: Lead acquisition strategy, media mix, and performance optimization to drive efficient growth; oversee planning models, pricing strategy, and competitive and consumer insights. Accelerate De Novos ramp time to break even more quickly via emphasizing demand gen in these sites
Customer Experience & Retention: Own website, digital experience, loyalty, referral, and membership strategies; optimize conversion across the customer journey through testing and experimentation
Oversee marketing technology stack, tools, and processes to improve scalability and efficiency
Leverage consumer insights, analytics, and market trends to inform strategy and decision-making
Partner with enterprise teams to adopt and scale shared platforms and tools
Develop industry-leading loyalty program, partner with Tech team on app development, and influence a seamless customer experience
Ensure measurement and optimization of paid media spend, specifically leading the team to evaluate and evolve the media matrix to maximize ROMI/ROAS for agreed upon metrics.

NVA General Practice

At NVA General Practice, we’re on a mission to give every pet their best life. Our network of neighborhood veterinary clinics partners with pet parents to deliver high-quality medicine and individualized care to ensure the health and happiness of each patient. We believe pets are family and deserve the best possible care—every day, at every stage of their lives.Since our founding nearly 30 years ago, we’ve channeled our passion and resources into improving the lives of animals and the people who love them. Today, we are a leading pet care provider with nearly 1,000 hospitals across the United States and Canada. Our dedicated team of over 25,000 members, including 5,000 veterinarians, cares for millions of animals annually through best-in-class medicine, products, and health services. Together, as one team, we’re shaping the future of general practice medicine. Learn more at https://gp.nva.com/

Founded in 1996

Austin, Texas, USA

2K employees (62 in marketing)

gp.nva.com