Responsibilities

• Translate strategic direction into actionable marketing plans, campaign strategies, and execution timelines
• Lead the execution of integrated marketing campaigns across digital, on-site, and off-site channels to drive attendance, engagement, and revenue
• Provide leadership, coaching, and performance management for the Marketing team, establishing clear priorities, workflows, and accountability
• Develop, manage, and monitor marketing budgets, ensuring effective allocation of resources and alignment with business objectives
• Oversee brand execution across all channels, ensuring consistency in messaging, creative output, and guest-facing communications
• Provide direction for internal creative development and ensure alignment with external agency campaign execution
• Serve as the primary day-to-day liaison for external agencies and vendors, ensuring timely delivery and alignment with internal priorities
• Oversee execution of digital marketing efforts, including website content, email marketing, social media, and third-party platforms
• Ensure accuracy, consistency, and effectiveness of all digital platforms supporting the guest experience
• Oversee the execution and fulfillment of corporate sponsorships, partnerships, and community engagement initiatives

Requirements

• Bachelor’s degree with an emphasis in Marketing, Advertising, Communication or related field is required
• A minimum of eight (8) years marketing management experience is required
• A minimum of three (3) years previous experience in a tourism-based marketing environment is required
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and general marketing and digital technologies is required
• Experience working within a project management system is required
• Proven experience developing and executing integrated marketing campaigns across multiple channels, including digital, print, broadcast, and out-of-home media
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
• Experience managing budgets, tracking marketing spend, and aligning resources with business objectives
• Excellent interpersonal, communication, and leadership skills, with the ability to collaborate effectively and influence cross-functional teams
• Strong organizational and problem-solving skills, with attention to detail and the ability to adapt in a dynamic environment