Director of Marketing at NextLink | Hudson Oaks, TX

Director of Marketing

Hudson Oaks, TX (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive Nextlink's multi-channel marketing strategy to fuel revenue growth and market expansion.

Own and lead the comprehensive marketing program aligned to revenue targets and product roadmaps.
Must-have: 8+ years of progressive marketing leadership in telecom, broadband, or high-growth tech.
Standout: Data-driven analytics, attribution, and cross-functional launches across markets.

Develop and lead the company’s comprehensive marketing strategy aligned to revenue targets, market expansion plans, and product roadmap
Own marketing’s contribution to subscriber growth, ARPU expansion, and market penetration across all regions
Establish scalable go-to-market frameworks for new fiber builds, fixed wireless expansion, and product launches
Define and evolve Nextlink’s brand positioning to reinforce differentiation in highly competitive markets
Build and optimize a multi-channel demand generation engine across digital, direct, field, and partner channels
Oversee lead generation strategy, pipeline development, and conversion optimization in partnership with sales teams
Implement closed-loop reporting to track marketing ROI, cost per acquisition (CPA), and channel effectiveness
Develop remarketing, referral, and upgrade campaigns to maximize customer lifetime value
Lead marketing strategy for new market launches, including fiber expansion and wireless coverage growth
Partner cross-functionally to support installation backlog targets and subscriber ramp timelines

8+ years of progressive marketing leadership experience, preferably within telecom, broadband, or high-growth technology environments
Proven track record of driving measurable revenue growth through integrated marketing strategies
Deep expertise across digital marketing, demand generation, brand strategy, and product marketing
Strong analytical mindset with experience in marketing analytics, attribution, and performance optimization
Experience managing multi-million dollar budgets and forecasting marketing ROI
Demonstrated ability to lead, develop, and scale high-performing teams
Excellent communication, executive presence, and stakeholder management skills
Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred)
Professional certifications (e.g., CIM) are a plus