Director of Marketing, Minecraft Entertainment & Experiences

Redmond, WA (Hybrid)

$131K/yr – $272K/yrDirector/ExecutiveFull time

Posted 5 weeks ago

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Job Summary

Own the brand and marketing for the Minecraft Entertainment & Experiences franchise, guiding strategy for films, series, parks and live events, and aligning cross‑functional teams to one franchise narrative.

  • End-to-end ownership across pillar brand management and execution.
  • Long-range roadmaps and audience promise that ladder to a single franchise vision.
  • Polished launch playbooks and partner governance for integrated tentpoles and ongoing moments.

Job Description

Own the end-to-end brand and marketing for Minecraft Entertainment & Experiences, from franchise strategy to tentpole launches and ongoing partnerships, blending games, films, parks, and live events into one franchise narrative.

  • Brand leadership across the pillar: brand strategy, creative, narrative, talent, partner, and experiential execution from greenlight to long-tail.
  • 1-3-5 year global/regional roadmap: audience promise and franchise narrative aligned to each format across content and experiences.
  • Launch & always-on moments: GTM playbooks, cross‑functional orchestration with studios, production, PR, and regional teams to land as one beat.
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Microsoft

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.

Founded in 1975
Redmond, Washington, US
237K employees (11,715 in marketing)

Traffic Signals

Monthly Visitors
1.3B
Monthly Google Ads Budget
$5.2M
Traffic Source Mix
Search
33.6%
Direct
56.9%
Referral
7.3%
Social
0.4%
Paid
1.2%

Headcount Trend

Current headcount: ~225.8K

Marketing Team

Marketing Team Size
6,377 (3% of company)
Median Career Experience
21 years
Median Tenure
14 years
Marketing Roles Posted (Last 30 Days)
44

Funding

Total Funding
$1M
Last Raise
$1M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Jan 2020
    Post IPO Equity
  • Sep 1981
    Series Unknown • $1M

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