Responsibilities

• Lead creative direction for Maymont's core brand assets across all communications, events, experiences, and campaigns; serve as the primary voice for visual identity across the organization
• Develop and execute innovative annual and multi-year marketing strategies that strengthens community presence, builds engagement, and supports Maymont's mission and objectives
• Design and oversee the production of promotional materials in a variety of digital and print media for a range of target audiences, seamlessly balancing multiple projects simultaneously
• Enhance organizational voice and messaging across platforms — print, web, digital, and physical/on-site signage — ensuring brand consistency across all touchpoints
• Spokesperson and supportive advocate for organizational mission, goals, and the business model of Maymont
• Serve as the strategic and creative visionary for the Maymont brand experience, leading plans for campaigns, events, programs, and initiatives
• Serve as primary public relations contact for Maymont
• Create, implement, and measure communications initiatives, including SEO/SEM campaigns, to enhance Maymont's image and position among Richmond's cultural organizations and attractions
• Collaborate with key internal stakeholders on crafting messaging and content aligned with brand reputation strategies
• Build relationships with media outlets and community partners; apply creative approaches to public relations efforts

Requirements

• Proven ability to design and execute marketing and communications strategies with strong creative, strategic, analytical, and organizational skills
• Superior written and verbal communication skills, including experience creating content across multiple formats and audiences
• Experience with on camera interviews and being spokesperson for organization
• Experience drafting and implementing marketing strategies that support organizational goals
• Experience with project management and use of collaboration software, Asana knowledge a plus
• Positive energy and attitude of flexibility to adaptively respond to any needs
• Involvement and active presence at Maymont and wider community events
• Strong interpersonal skills — able to take direction, give direction, and build productive working relationships across departments and external stakeholders
• Demonstrated ability to manage a team, oversee vendors and consultants, and drive projects to completion on time and on budget
• Skilled at anticipating future trends, developing breakthrough strategies, and consistently exceeding goals

Preferred

• Experience with or deep passion for arts and culture, horticulture, or environmental conservation is a plus
• Crisis communication a plus

Benefits

• This position offers a comprehensive benefits package, including paid time off and health, dental, vision, disability, and life insurance.