Responsibilities

• Own the strategy, vision, and performance of marketing across brand, demand, events, product marketing, and digital.
• Define market positioning and scalable systems to drive pipeline and revenue.
• Lead a strategic function with cross-functional alignment to Sales, Product, and Engineering.
• On day one, manage an existing team and sharpen operating cadence while hiring to scale post–Series B.
• Build the function that scales with the company and shapes marketing as a measurable driver.
• Scale marketing for complex hardware + software products with clear differentiation and live experiences.

Requirements

• 8–12+ years in B2B marketing with increasing strategic and leadership scope — ideally in industrial tech, robotics, or hardware + SaaS
• 4 years of direct people management experience
• Owned marketing strategy tied to real pipeline and revenue outcomes — not just top-of-funnel activity
• Built and led trade show, industry event, or experiential marketing programs at scale, turning a live demo into pipeline
• Strong in funnel economics, attribution, and budget planning — data-driven decision maker
• Partner well with Sales leadership and treat the Sales-Marketing relationship as one team
• Translate technical differentiation into buyer language and connect product problems to solutions
• Comfortable with early-stage pace and ambiguity, bringing strategic depth and builder energy

Nice To Have

• Experience building a marketing function in a growth-stage hardware + software company
• Background in robotics, automation, aerospace, construction tech, or industrial equipment
• Experience leading live hardware demonstrations or experiential activations for technical audiences
• Familiarity with long sales cycles and enterprise buyers

Benefits

• Health, dental, and vision insurance
• 3% retirement match
• 15 days of paid time off (PTO)
• 3 sick days
• 11 paid holidays, with 3 floating holidays
• Employee stock option plan