Responsibilities

• Oversee the daily operations of the marketing team, providing coaching, prioritization, and accountability across multiple concurrent initiatives.
• Partner with Sales, Engagement, Insights, Events, and executive leadership to deliver marketing programs that support customer acquisition, retention, and strategic partnerships.
• Drive execution across digital marketing, website content, SEO, email marketing, social media, thought leadership, events, newsletters, and sales enablement.
• Lead the execution of integrated marketing campaigns that build brand awareness, generate demand, and support company priorities.
• Ensure consistent brand messaging and communication standards across all external and internal channels.
• Manage marketing calendars, workflows, budgets, and campaign performance, using data and analytics to continuously improve results.
• Oversee event marketing strategy and execution for KLAS-hosted and industry events, ensuring strong attendee engagement before, during, and after each event.
• Support award programs, strategic partnerships, executive communications, and content initiatives that strengthen KLAS's reputation as a trusted healthcare industry leader.
• Champion continuous improvement by identifying opportunities to streamline processes, improve collaboration, and increase marketing effectiveness.

Requirements

• 7+ years of marketing experience, preferably in B2B or healthcare technology
• 3+ years leading marketing teams and cross-functional initiatives
• Experience in demand generation, digital marketing, brand management, communications, or integrated marketing
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Strong leadership skills with the ability to coach, develop, and inspire high-performing teams
• Excellent project management skills with the ability to balance multiple priorities and stakeholders
• A collaborative leadership style and the ability to influence across departments
• Strong analytical skills and a data-driven approach to measuring marketing effectiveness
• Exceptional written and verbal communication skills
• Experience leading integrated marketing campaigns across digital, content, email, events, and communications

Preferred

Benefits

• Medical, dental, vision, life insurance
• HSA with company match
• 401K with company match
• PTO
• Hybrid Schedule: three full days in-office, Monday–Wednesday
• Quarterly team activities and monthly office events
• Catered lunch once a month
• Snack room
• Inclusive culture with employee resource groups
• Core values: integrity, passion, accountability, trust, and humility