Responsibilities

• Serve as in-house champion for the program and brand
• Interface with rest of PragerU marketing team on presence, scheduling, and frequency of digital promotion for the brand including:
• Social media posts
• Email newsletters and partnerships
• Paid advertising
• Lead the PragerU Kids Marketing Team in executing the marketing plan, overseeing daily, weekly, and monthly advertising campaigns
• Oversee the Kids Marketing Dashboard, managing the budget, spend, and tracking performance against specific reach and goals. Prepare weekly, monthly, and annual departmental performance reports
• Create and oversee PragerU Kids Marketing distribution, social media strategies, and partnerships with external collaborators
• Write marketing collateral for all components as needed (including web copy, email, social)
• Be familiar with, and market each of the unique shows / projects within each tier of our programming for k through 12 the grades
• Market our printed books to be released on Amazon and elsewhere
• Ensure our fundraising team is kept abreast of sponsorship opportunities within the program
• Target both parents and children with appropriate advertising channels
• Be CREATIVE and innovative/initiate ideas for outreach for desired audience

Requirements

• 7-10+ years of experience serving in a similar marketing role with a focus on digital, i.e.
• Strong familiarity with digital channels and effective promotion within Facebook, Instagram, YouTube, others
• Promoting products on Amazon
• Management of a marketing team at least 5 years of experience
• Strong project management, analytical and reporting skills
• Understanding of children’s marketing strategies and ability to connect with audiences
• Excellent verbal/written communication skills, strong knowledge of MS Office software
• Must work collaboratively with others, including production team and education team in
• Desire to bring a love of America into today’s children!

Benefits

• robust benefits package