Director of Marketing, Kennedy Space Center and Visitors Complex at Delaware North | Merritt Island, FL | $104K/yr – $141K/yr

Delaware North

Director of Marketing, Kennedy Space Center and Visitors Complex

Merritt Island, FL (On-site)

$104K/yr – $141K/yrDirector/Executive8+ years expFull time

Posted 5 months ago

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Job Summary

Lead a full-funnel, revenue‑driven marketing function for a Kennedy Space Center Visitor Complex property.

Own integrated campaigns across advertising, media, partnerships, digital, social, and content to drive visitation.
Must-have: 8+ years of progressive marketing leadership in attractions, hospitality, or related fields.
Standout: Cross-functional leadership with executive reporting, ROI measurement, and agency management.

Job Description

Responsibilities

Partner with executive leadership to ensure marketing strategies directly support revenue growth, attendance goals, and long‑term business priorities
Develop and oversee integrated campaigns across advertising, media, partnerships, digital, social, and content to drive visitation and strengthen brand presence
Direct public relations efforts to increase media coverage, protect brand reputation, and ensure consistent, compelling messaging in a competitive market
Lead digital initiatives across website, SEO, SEM, email, paid media, and social platforms to generate ticket sales, group bookings, and repeat visitation
Oversee content creation that builds emotional connection, inspires curiosity, and deepens brand loyalty, supported by clear analytics and ROI measurement
Lead and mentor a cross‑functional marketing team while managing agencies, budget priorities, KPIs, and executive reporting to meet revenue and attendance targets

Requirements

Bachelor’s degree in marketing, communications, business, or related field required; master’s degree preferred
Minimum of 8 years of progressive marketing leadership experience in attractions, hospitality, entertainment, tourism, or related industries
Strong expertise in digital marketing, content strategy, social media, public relations, and event promotion
Experience managing budgets with a focus on maximizing ROI
Excellent communication and presentation skills, with the ability to influence executive stakeholders
Ability to work nights, weekends, and holidays as needed

Preferred

master’s degree preferred

Benefits

Medical, dental, and vision insurance
401(k) with up to 4% company match
Annual performance bonus based on level, as well as individual, company, and location performance
Paid vacation days and holidays
Paid parental bonding leave
Tuition and/or professional certification reimbursement
Generous friends-and-family discounts at many of our hotels and resorts

Delaware North

3.5 Glassdoor

Delaware North is a global leader in the hospitality and entertainment industry. The company annually serves more than a half-billion guests across three continents, including at high-profile sports venues, airports, national and state parks, restaurants, resorts, hotels and casinos. Building on more than a century of enduring partnerships and a commitment to local communities and sustainability, Delaware North’s vision is to delight guests by creating the world’s best experiences today while reimagining tomorrow.

Founded in 1915

Buffalo, New York, USA

13K employees (345 in marketing)

www.DelawareNorth.com

57% recommend to a friend

65% CEO approval