Responsibilities

• Manage and execute all paid digital media campaigns across social, SEM, display, and other channels aligned with enrollment goals.
• Oversee lead generation and funnel performance to meet quarterly and annual targets.
• Develop and execute a comprehensive social media strategy for brand visibility and engagement.
• Own analytics and reporting across paid, social, events, and other channels; translate data into actionable recommendations.
• Manage paid digital marketing budgets and allocate spend to drive efficient inquiry and enrollment.
• Supervise direct reports including Social Media Coordinator, Marketing Manager, and Events Manager.
• Apply Joyce University’s brand consistently across paid media, social, events, and creative.
• Oversee end-to-end integrated campaigns across channels to align with audience, goals, and brand.
• Lead Marketing Help Desk to ensure timely fulfillment of internal requests.
• Collaborate with Senior Director of Marketing to maintain cohesive voice and look across materials.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, IT, or related field.
• 6+ years of progressive marketing experience.
• Experience managing integrated campaigns across multiple channels.
• Strong understanding of paid digital marketing, lead generation, analytics, and social strategy.
• Experience leading and developing team members.

Preferred

• You’re both strategic and hands-on — equally comfortable building strategy and executing.
• You lead with empathy, accountability, and collaboration.
• You use data to inform decisions while bringing creativity and innovation to your work.
• You communicate with confidence, clarity, and authenticity.
• You thrive in mission-driven environments where people and purpose matter.

Benefits

• Generous self-directed PTO policy
• Paid holidays
• 401(k) with employer match
• Medical, dental, and vision insurance
• Fully paid short-term disability coverage
• Long-term disability coverage
• Dedicated professional development opportunities
• World-class continuing education assistance
• A collaborative and purpose-driven culture
• Opportunities for leadership growth and career development