Responsibilities

• Execute marketing initiatives and priorities as directed by the Vice President of Marketing.
• Manage the day-to-day operation of marketing campaigns, timelines, and deliverables.
• Ensure marketing programs are implemented consistently and on schedule.
• Own the daily management of marketing automation platforms and related systems.
• Build, manage, and maintain automated campaigns, workflows, and email communications.
• Ensure contact lists, segmentation, lead routing, and data accuracy are maintained.
• Identify issues within marketing systems and recommend practical improvements to the VP of Marketing.
• Maintain documentation, standards, and processes related to marketing automation.
• Track campaign performance and prepare regular reports for review with the VP of Marketing.
• Monitor key metrics such as engagement, lead flow, and conversion trends.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field required.
• 6+ years of experience in marketing execution, marketing automation, or digital marketing.
• Hands-on experience managing marketing automation and CRM platforms required.
• Experience in multifamily, senior living, real estate, or service-based industries preferred.
• Strong working knowledge of marketing automation and CRM tools.
• Highly organized with strong attention to detail and follow-through.
• Comfortable managing multiple projects and priorities.
• Ability to execute independently while aligning closely with leadership direction.
• Strong communication skills and collaborative working style.
• Practical, solutions-oriented mindset.

Benefits

• Dental Insurance
• Health Insurance
• Paid Time Off
• Vision Insurance
• Referral Programs – employees and residents
• Employee Rent Discount