Responsibilities

• Marketing Systems, Technology & AI Strategy - Establish and execute the vision and roadmap for marketing technology, data architecture, systems integration, and AI enablement.
• - Own and optimize the marketing ecosystem, including CRM, marketing automation, account-based marketing, web, analytics, business intelligence, customer and data platforms, and AI-enabled capabilities.
• - Identify, evaluate, implement, and scale AI solutions that improve productivity, insight generation, audience targeting, personalization, forecasting, lead management, and campaign effectiveness.
• - Embed AI into the technology stack and analytics package through capabilities such as predictive insights, anomaly detection, natural-language analysis, scenario modeling, and recommended actions.
• - Partner with IT, Data, Security, Privacy, Legal, and Sales Operations to ensure integrated architecture and responsible use of enterprise data and AI.
• - Establish governance, human oversight, adoption standards, value measurement, and controls for marketing systems, data, and AI-enabled workflows.
• Marketing Insights, Analytics & Decision Intelligence - Own the marketing measurement framework, analytics strategy, KPI architecture, and executive reporting roadmap.
• - Lead development of dashboards, scorecards, forecasting models, attribution approaches, and recurring performance reviews.
• - Translate customer, campaign, funnel, pipeline, revenue, and financial data into clear business insights and recommended actions.
• - Build decision-intelligence capabilities using AI-assisted analysis, predictive analytics, anomaly detection, scenario analysis, and natural-language insights.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, Technology, or a related field, or equivalent relevant experience.
• 10+ years of progressive experience in marketing technology, marketing analytics, marketing operations, revenue operations, business intelligence, or related disciplines.
• 5+ years of people leadership experience, including building capabilities, setting priorities, and leading through organizational change.
• Demonstrated experience leading integrated marketing technology, CRM, automation, data, analytics, and reporting environments.
• Demonstrated AI fluency, including the ability to identify, evaluate, prioritize, and operationalize AI use cases within marketing systems, analytics, and business workflows.
• Experience establishing responsible AI practices, including data readiness, human oversight, output validation, adoption measurement, and partnership with security, privacy, legal, data, and technology teams.
• Experience developing marketing measurement frameworks, executive dashboards, performance insights, attribution, and ROI analysis.
• Experience partnering with Revenue Operations, Sales Operations, or Finance on pipeline management, forecasting, revenue reporting, and go-to-market performance.
• Strong understanding of B2B revenue funnels, pipeline management, forecasting methodologies, and commercial performance measurement.

Preferred

• Experience with Salesforce, Marketo, 6sense, Power BI, Tableau, or comparable platforms and their AI-enabled capabilities.
• Hands-on familiarity with generative AI, machine learning, predictive analytics, or AI-enabled capabilities within CRM, marketing automation, business intelligence, and data platforms.
• Experience leading AI pilots through scaled adoption and measuring productivity, quality, revenue, or customer-impact outcomes.
• Experience working within a Revenue Operations model that aligns Marketing, Sales, and Customer Success.
• Exposure to forecasting, territory planning, capacity planning, quota management, or commercial performance analytics.
• Experience supporting complex, matrixed organizations and executive-level marketing, pipeline, and revenue operating cadences.

Benefits

• With a comprehensive total rewards package, Alight offers programs and plans that support your mind, body, wallet, and life.
• Benefits include health, dental and vision coverages starting Day One.
• Additionally, Alight colleagues enjoy wellbeing programs, retirement plans with contribution matching, generous time off, parental leave, continuing education, and career growth opportunities – all within a thriving global organization.
• Flexible Working So that you can be your best at work and home, we consider flexible working arrangements wherever possible.
• Alight has been a leader in the flexible workspace and “Top 100 Company for Remote Jobs” 6 years in a row.