Responsibilities

• Lead the end‑to‑end B2B marketing strategy for InMobi Advertising , owning the full marketing engine that drives awareness, brand affinity, and demand across the US and EMEA markets.
• Partner closely with the VP, Global Enterprise Marketing to translate the high‑level brand vision into a cohesive, multi‑channel marketing strategy that elevates InMobi’s leadership in the advertising and programmatic ecosystem.
• This role is accountable for delivering strong MQL generation , demand acceleration, and incremental revenue growth.
• Strategic Leadership
• Develop and execute the comprehensive B2B marketing strategy for InMobi Advertising across US and EMEA.
• Translate global brand vision into actionable marketing plans that drive awareness, excitement, and demand.
• Partner with cross‑functional teams including Product Marketing, Sales, Regional GTM, and PR/Comms.
• Brand & Content
• Lead enterprise brand strategy, messaging, narrative development, and global positioning for InMobi Advertising.
• Oversee content marketing including thought leadership, case studies, solution narratives, whitepapers, newsletters, and video content.
• Integrated Campaigns & Demand Generation
• Build multi‑channel campaigns across paid, owned, and earned channels to generate high‑quality MQLs.
• Drive paid advertising initiatives (search, social, digital) to create pipeline and fuel revenue.
• Improve funnel efficiency through segmentation, targeting, and campaign optimization.
• Events & Experiences
• Own the global events strategy including industry events, custom CXO programs, webinars, and partner activations.
• Social, Sponsorships & Partnerships
• Design and execute organic and paid social strategies that build brand authority.
• Identify and manage sponsorships, partnerships, and co‑marketing opportunities that amplify reach and influence.
• Sales Enablement
• Develop sales tools, pitch materials, narratives, and proof points to accelerate pipeline conversion.
• Partner with global and regional sales teams to improve MQL-to-SQL and SQL-to-opportunity conversion.