Responsibilities

• Own the end-to-end marketing strategy and execution aligned to company growth goals
• Define ICPs, segmentation, and go-to-market approaches for Residential Providers and government systems
• Drive marketing-generated pipeline and opportunity creation , aligning closely with Sales to improve lead quality and velocity
• Build and scale a repeatable demand generation engine across outbound email, digital campaigns, and conference strategies
• Drive predictable, scalable pipeline and revenue contribution through marketing efforts
• Design and execute multi-channel campaigns including:
• Outbound email and sequencing
• Digital campaigns (paid and organic)
• Conference and event strategy
• Partner and co-marketing initiatives
• Build systems that consistently generate qualified pipeline, not one-off campaigns

Requirements

• 6+ years of B2B marketing experience (SaaS strongly preferred)
• Proven track record of building demand generation engines that consistently generate pipeline
• Experience working closely with Sales to drive measurable business outcomes
• Travel: Ability to travel occasionally (approx. 10–15%) for industry conferences, partner events, and company off-sites.
• Strong experience with HubSpot marketing suite (optimization, automation, reporting)
• Deep understanding of marketing funnels, attribution, and conversion optimization
• Experience executing multi-channel campaigns (outbound, digital, events, partnerships)
• AI tools to improve marketing execution and efficiency
• Ability to leverage AI for outbound personalization, workflow automation, and rapid iteration
• Player-coach mentality: willing to execute while leading