Responsibilities

• Build a close alignment with on-property, regional, and brand marketing teams
• Successfully execute the tactical elements of the annual marketing plan
• Demonstrate strong project management skills with the ability to prioritize multiple projects at once
• Maintain a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies
• Be highly adaptable to seasonality and conflicting priorities
• Lead execution of messaging, positioning and marketing strategies; deliver content that meets brand standards; monitor and enforce brand standards across all deliverables
• Lead the development of strategic marketing plans; ensure plans are annual, monthly and by segment of deployment including cost, deployment strategies through competitive data, demand analysis and market mix management; monitor and manage monthly marketing spend
• Serve as the day-to-day agency point of contact to ensure plan execution (if agency support exists)
• Liaise with internal corporate partners as needed
• Execute eCommerce campaigns within budgets; manage email, paid media, social media, online listings, and SEO/SEM; lead monthly digital review meetings; track and analyze campaign performance and adjust budgets accordingly

Requirements

• 5-10+ years in overall marketing experience preferred
• Must have Microsoft Office experience including Word, Excel and PowerPoint
• Knowledge of Illustrator, Adobe Creative Cloud and InDesign preferred
• Knowledgeable of DELPHI, OPERA preferred
• Excellent organizational and communication skills
• Ability to work with limited supervision and work well under pressure
• Ability to think clearly, quickly and make concise decisions
• Ability to handle multiple tasks, prioritize, organize and follow-up
• Ability to focus attention on details
• Must speak/write English, using correct grammar
• Must be able to maintain a highly positive and friendly image that will reflect well on hotel's overall appearance

Preferred

• Proficiency with Adobe Creative Cloud
• Experience coordinating with agencies
• Knowledge of hospitality marketing